Market Overview

Splunk Growth Outpacing Competitors

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Continued Product Innovation Driving Customer Success in IT and
Security Markets

Splunk
Inc.
(NASDAQ:SPLK), first in delivering "aha" moments from machine
data, today announced the company's continued growth in IT Operations
Analytics (ITOA), IT Operations Management (ITOM), and Security and
Vulnerability Management.

"We are in the early days of the data revolution, and our customers are
leading the business transformation charge. Splunk customers are the
bold and brilliant in this frontline, and truly able to leverage
information collected every millisecond," said Doug Merritt, President
and CEO, Splunk. "We believe that the combination of our customer's
drive for continuous business improvements, coupled with Splunk's
advantages in extracting value and insights from massive amounts of data
are validated in these market share reports."

IDC: Splunk Growing Fastest Among IT Operations Management Vendors

In this year's IDC report, Worldwide IT Operations Management Software
Market Shares, 2017: Hybrid Management Drives Growth*, IDC reports
Splunk is the fastest growing among the top five vendors in this market.
Worldwide IT operations management software market revenue grew by 9.1
percent to reach $8.3 billion in 2017.

"The worldwide IT operations management software market achieved strong
growth in 2017 driven by the need to monitor, manage, and optimize
end-to-end performance and the availability of hybrid systems and
applications as organizations increasingly adopt digital business
initiatives requiring consumer-grade experience for end users," said Tim
Grieser, research vice president, IDC's System and IT Operations
Management Software.

Splunk's continued rapid growth is based on big data capture, indexing,
management, search, and visualization capabilities that extend across a
wide variety of machine-generated data sources including metrics and
logs. Download
the IDC Worldwide IT operations management Software Market Shares, 2017:
Hybrid Management Drives Growth
on the Splunk website.

Splunk's AIOps and IT Operations Management

Gartner's Market Share Analysis: ITOM, Performance Analysis Software,
Worldwide, 2017** report finds Splunk was second highest in the
AIOps/ITIM/Other Monitoring Tools category for the second year in a row
in that category. The report states, "digital business transformation is
driving demand for modern monitoring tools that enable agile and
flexible applications and infrastructure via DevOps toolchains." In
2017, The ITOM market reached $24.7 billion and grew 9.6 percent with
respect to 2016.

In the report, Gartner listed Splunk in their 10 highest ITOM
Performance Analysis Software Vendors, Worldwide, Ranked by 2017
Software Revenue, 2016-2017. Compared to the previous year, Splunk moved
from being the fifth highest in 2016 to the second highest in 2017.

Access
a complimentary copy of the Gartner Market Share Analysis: ITOM,
Performance Analysis Software, 2017
on the Gartner website.

Splunk Growing Much Faster than Competitors in Security Market

In the security market, the IDC report, Worldwide Security and
Vulnerability Management Market Shares 2017: Defending the Boundaryless
Network*** found Splunk grew on a percentage basis more than five times
faster than IBM and Micro Focus (HPE) in 2017. The security and
vulnerability management (SVM) market grew 12.3 percent to an estimated
$6.7 billion in 2017.

The report states: "The bid for Splunk to become a one-stop shop for IT,
OT, and security may have been ambitious, especially since these
departments have decidedly different functions. However, in many
companies, information professionals have overlapping responsibilities,
and the idea of working with one central platform is resonating."

"The limitation of security personnel and the improving architectures of
products are changing the paradigm in security and vulnerability
management," said Chris Kissel, research director, Worldwide Security
Products, IDC. "Simply put, SVM products can no longer tell the client
what is wrong - the platform must initiate the remediation."

The report adds: "No matter the larger technology classification, there
can be no doubt that Splunk is gaining market share in network security,
particularly at the expense of [other] SIEM vendors. Splunk Enterprise
Security and Splunk User Behavior Analytics (UBA) has proven to be a
winning combination in security."

Both IDC reports methodology included bottom-up/company level data
collection for calendar 2017 occurred in January 2018 with in-depth
vendor surveys and analysis to develop detailed 2017 company models by
market, geographic region, and operating environment. Gartner data
presented in the report included software revenue, market share and
annual growth rates. For more details about segment and regional
definitions, see "Market Definitions and Methodology: Software."

*DC, Worldwide IT Operations Management Software Market Shares, 2017:
Hybrid Management Drives Growth, Doc #US43859818, June 2018.

**Gartner, Market Share Analysis: ITOM, Performance Analysis Software,
Worldwide, 2017, Federico De Silva, Laurie F. Wurster, 9 July 2018.

***IDC, Worldwide Security and Vulnerability Management Market Shares,
2017: Defending the Boundaryless Network, Doc #US42049417, July 2018.

About Splunk Inc.

Splunk Inc. (NASDAQ:SPLK) turns machine data into answers.
Organizations use market-leading Splunk solutions with machine learning
to solve their toughest IT, Internet of Things and security challenges.
Join millions of passionate users and discover your "aha" moment with
Splunk today: http://www.splunk.com.

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Splunk, Splunk>, Listen to Your Data, The Engine for Machine Data,
Splunk Cloud, Splunk Light and SPL are trademarks and registered
trademarks of Splunk Inc. in the United States and other countries. All
other brand names, product names, or trademarks belong to their
respective owners. © 2018 Splunk Inc. All rights reserved.

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