Market Overview

Software AG Appoints Raj Datta as New President for North America


(Frankfurt TecDAX: SOW) today announced the immediate appointment
of Raj Datta as President of Software AG North America Inc. Raj Datta
takes the helm to further accelerate Software AG's technology leadership
and market share in the United States and Canada.

Duffaut, Chief Customer Officer
, Software AG noted: "I am delighted
that Raj is joining Software AG. In his role, he will spearhead our
North America business and bring the company's whole portfolio to its
valued customers and partners. Given the size and the dynamics of the
North American market and the opportunities that we see, I'm confident
Raj has what it takes to bring Software AG to new heights. He brings a
strong track record, both with IBM and CiBO Technologies, of building
successful businesses based on entrepreneurship and innovations, while
delivering superior financial performance and growth."

A dynamic business executive and technologist, Raj Datta has held senior
leadership positions at CiBO Technologies and IBM. At analytics
start-up, CiBO Technologies, Datta was responsible for all
revenue-related functions. Prior to that, at IBM, Datta progressed
through sales and business development roles culminating in running
IBM's Distribution Sector (CPG, Retail, and Travel/Transportation) in
North America.

Raj Datta said: "This is a very exciting time to be joining Software AG
as the company builds on the momentum of its first year of successful
market adoption of its IoT (Internet of Things) portfolio and the
growing demand for its Digital Business Platform. Software AG is
especially unique in that it can provide everything a business needs to
launch an IoT project, build new digital business models and processes,
and integrate them into their existing IT infrastructure."

Raj Datta holds an MBA from Kellogg School of Management, Northwestern
University and a BA (Economics) from the University of Illinois.

About Software AG

(Frankfurt TecDAX: SOW) helps companies with their digital
transformation. With Software AG's Digital
Business Platform
, companies can better interact with their
customers and bring them on new ‘digital' journeys, promote unique value
propositions, and create new business opportunities. In the Internet
of Things
(IoT) market, Software AG enables enterprises to
integrate, connect and manage IoT components as well as analyze data and
predict future events based on Artificial Intelligence (AI). The Digital
Business Platform is built on decades of uncompromising software
development, IT experience and technological leadership. Software AG has
more than 4,500 employees, is active in 70 countries and had revenues of
€879 million in 2017.

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