Market Overview

PROS to Take Center Stage at London Aviation Festival with Presentation on the Digitization of the Airline Industry


Artificial intelligence, cognitive technologies, real-time dynamic
pricing is transforming offer optimization in the digital era

(NYSE:PRO), a provider of AI-powered solutions that optimize selling in
the digital economy, today announced that PROS Principal Surain
Adyanthaya will deliver an address at the 15th annual Aviation
, an exhibition and award-winning conference that's become
one of the largest and most established aviation shows in the world. The
conference and exhibition, scheduled for Sept. 5-7, will host more than
3,000 participants from 120 global airlines and 150 exhibition booths.

Adyanthaya will deliver an address titled "Transforming Offer
Optimization and Revenue Management with Artificial Intelligence
Many applications claim to deliver AI and cognitive technologies, and
often fall short of the strategic value they promise to provide.
Adyanthaya will show executives how to discern fact from fiction, and
how finely tuned and credible AI delivers offer creation and dynamic
packaging that augments pricing and revenue management strategies. He
will also demonstrate real-time dynamic pricing capabilities that enable
carriers to deliver personalized offers that increase consumer
satisfaction and conversions.

"The digital era is providing unprecedented opportunities for airlines
to drive greater speed, intelligence and personalization to satisfy the
requirements of their customers," said Adyanthaya. "Airlines are free to
sever the requirements of legacy systems that bog down their ability to
deliver dynamic packaging and intelligent offers to their customers.
With the computing power available today, airlines are able to provide
customers real-time dynamic offers with pricing that corresponds with
their willingness-to-pay. We look forward to showcasing our vision for
what we believe is the best and most exciting time for airlines across
the globe."

At the conference, PROS will showcase its Offer Optimization solutions,
including eCommerce and Revenue Management that put personalization and
control in the hands of the airline. PROS serves airlines around the
world, including 18 of the top 20 on the newest SKYTRAX
World Airline Awards

To learn more, visit the PROS website
or follow PROS on Twitter at @PROS_Inc.
To learn more about PROS airline solutions, download the company's
newest ebook – The
PROS Difference: Powering Airlines Modern Commerce
. To learn more
about PROS Shopping capabilities, preview its video: PROS
Shopping Puts You in Command of Your Distribution

About PROS

Holdings, Inc. (NYSE:PRO) provides AI-powered solutions that optimize
selling in the digital economy. PROS solutions make it possible for
companies to price, configure and sell their products and services in an
omnichannel environment with speed, precision and consistency. Our
customers, who are leaders in their markets, benefit from decades of
data science expertise infused into our industry solutions.

Forward-looking Statements

This press release contains forward-looking statements, including
statements about the functionality and benefits of AI-powered solutions
to organizations generally as well as the functionality and benefits of
PROS software products. The forward-looking statements contained in this
press release are based upon PROS historical experience with AI-powered
solutions and its current expectations of the benefits of AI-powered
solutions for organizations that implement and utilize such software.
Factors that could cause actual results to differ materially from those
described herein include the addressability of an organization's
AI-powered solution needs, the risks associated with PROS developing and
enhancing products with the functionality necessary to deliver the
stated results and the risks associated with the complex implementation
and maintenance of AI-powered solutions such as PROS software products.
Additional information relating to the uncertainty affecting the PROS
business is contained in PROS filings with the Securities and Exchange
Commission. These forward-looking statements represent PROS expectations
as of the date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to update or
alter these forward-looking statements in the future whether as a result
of new information, future events or otherwise.

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