Market Overview

At-Bay Names Brett Sadoff Head of Insurance


cyber insurance announced that Brett Sadoff will join the company as
Head of Insurance, effective September 1, 2018.

This press release features multimedia. View the full release here:

Brett Sadoff, Head of Insurance, At-Bay (Photo: Business Wire)

Brett Sadoff, Head of Insurance, At-Bay (Photo: Business Wire)

In this role, Mr. Sadoff will be responsible for design and deployment
of At-Bay's insurance program, field operations, and underwriting. Mr.
Sadoff will report to Rotem Iram, Chief Executive Officer, and will
serve as a member of the Executive Leadership Team.

Mr. Sadoff said: "I am excited to join At-Bay. The team has an inspiring
vision and has built exceptional technology. Combining innovative
technical underwriting, with active security monitoring creates a unique
value proposition and delivery model, which I believe sets At-Bay apart
and will allow us to become a leader in cyber insurance. I look forward
to working closely with Rotem and the team to build commercial insurance
for the digital age."

Mr. Sadoff is joining At-Bay from HISCOX, USA, where he served as Head
of Field and HISCOX partner. Prior to working at HISCOX, Mr. Sadoff
served as SVP and Western Zone Manager at AIG. He began his career as a
P3 aircrew member in the Navy.

Rotem Iram, CEO of At-Bay said, "Brett is an exceptional leader, and we
are thrilled to have him join the team. Brett's accomplished background
in building and growing underwriting teams and taking new insurance
products to market, along with his strong vision and focus on creating
value to brokers and customers, will make him a terrific leader and help
At-Bay deliver on our mission to empower brokers and clients to take on

At-Bay launched its cyber insurance program earlier this year after
raising $19m from leading venture capital firms, LightSpeed and Khosla
Ventures. "Since our launch, we've had the opportunity to work with
hundreds of companies and their brokers, to provide them with insights
into their security posture, and a better insurance coverage," said Mr.
Iram. "Our portfolio companies enjoy active monitoring and security
support from our security team, free of charge; because when our
customers avoid loss, so do we."

About At-Bay

At-Bay is a cyber insurance MGU backed by HSB Specialty Insurance to
provide cyber insurance policies up to $10m in coverage, for
organizations as large as $2.0bn across all industry classes. Built by
security experts, At-Bay has redesigned the underwriting model,
integrating the security and insurance stacks to build insurance for the
digital age.

Reach out to our underwriting team at

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