Market Overview

Cadillac Casting Pioneers Providing Impact Cryotherapy as Free Employee Benefit

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Cadillac
Casting
, one of the largest independent iron foundries in the US,
has become one of the first companies in America to provide cryotherapy
as a free benefit for employees to help them recover from the physical
demands of working in an iron foundry.

The company provides unlimited access to its 400 employees and their
spouses to sessions in an Impact
Cryotherapy
Cryosauna that is operated by Pine
Grove Athletic Club
in Cadillac, MI.

Using cold temperatures to promote natural healing and wellness, Impact
cryosaunas provide whole-body cryotherapy as a fast and effective
alternative therapy. The treatments direct controlled applications of
temperatures down to -250 degrees Fahrenheit, which help promote
whole-body wellness.

Dan Minor, chairman of the board and of Cadillac Casting has been an
innovator in his industry and after experiencing the physical benefits
of Impact Cryotherapy himself, he determined that cryosauna treatments
should be available to his employees at no cost.

"There are numerous benefits of cryotherapy," says Minor. "Impact
Cryotherapy equipment is so beneficial to professional and collegiate
athletes, why not make it available to the industrial employee? It was
just the right thing to do."

Chad Finnegan, Vice President of Business Development for Impact, says
that Minor is helping "bring cryotherapy and wellness to the front lines
of the day-to-day aches and pains of working Americans."

Cadillac Casting employees have already begun to make use of the Impact
Cryotherapy Cryosauna at Pine Grove Athletic Club.

Carolyn Richards, manager and owner of Pine Grove Athletic Club explains
"Cadillac Casting employees can get recovery in three minutes that they
can't get in an evening or sometimes days. Cryotherapy also gives them
more time to be with their families and do other things outside work
besides rest and recovery."

"If our production workers feel healthier, and feel better about
themselves, then our productivity should increase," says Minor, "We're
trying to think outside the box here." Minor selected Impact Cryotherapy
to provide the cryosauna in part because its equipment is made in
America. Finnegan commented, "Dan found an American manufacturer and a
business solution to provide a consistent experience with a complete
service and support team by partnering with Impact Cryotherapy."

Cryotherapy began in Japan in the 1970s as a way to alleviate rheumatoid
arthritis and has become a vital tool for recovery and wellness.

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