Market Overview

Global Educational Toys Market | Back to School Season 2018 Triggers Huge Demand | Technavio


As the month of September is around the corner, major names in the
education market have launched a series of back to school deals across
the United States. The second biggest shopping season of the year, back
to school, is all about getting new clothes for kids, covering their
healthcare needs, and most of all picking up the right school supplies
and toys which will make the learning process easier and exciting. With
close to 30 million households in the US planning to spend more than USD
25 billion, the back to school season accounts for about 50% of annual
school-related spend.

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Technavio has published a new market research report on the global educational toys market from 2018 ...

Technavio has published a new market research report on the global educational toys market from 2018-2022. (Graphic: Business Wire)

Educational Toys: Making back to school season
all more exciting

Educational toys are popular among parents because it helps the kids
improve their hand-eye coordination, motor skills, and most of all
enable better emotional development.

One of the trending alternative modes of education such as educational
toys has drawn huge investments from major names in the kids' toys
industry. Technavio's newest report on the global
educational toys market
predicts a positive growth for this
market with a CAGR of more than 11% through 2022. In the year 2017, the
Americas alone held close to 36% of the market share for educational

This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing

Smart toys drive growth and innovation in the
educational toys market

While the emergence of green toys and STREM toys have added variety to
the educational toys market, it is the segment of smart toys which makes
these toys fun for the kids. The Internet-connected toys, for instance, Smarty,
are designed to help the children with their homework and school
assignments, stream music, and listen to audiobooks. It also has a
web-accessible dashboard through which the parents can monitor their
child's activities.

Another example is Mishka AI, often called "Kindle for Kids". The
company designs products in the shape of their favorite soft toys. Their
interactive toys like plush bears use artificial intelligence to tell
stories, which can be downloaded using a mobile app link.

Apart from smart toys, the other segments which are expected to witness
a major spike in sales during the back to school season are:

  • Motor skills toys
  • Academic toys
  • Cognitive toys

Though safety concerns, the threat from counterfeit products, and high
manufacturing costs are some of the challenges to the growth of the
educational toys market, these reasons have not stopped the flow of
investments and innovations in this market. The LEGO Group, MindWare,
Hasbro, Mattel, and are among the leading names identified by
Technavio's market research report.

Close to 30% of back to school spending is predicted to be on school
supplies and educational toys. Industry analysts see this back to school
season as a major growth booster for the market, especially with the
Americas taking the lead.

Technavio's market research report on the global educational toys market
provides actionable insights into this industry, based on which
stakeholders can make informed business decisions.

Looking for more information on this market? Request
a free sample report

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