Market Overview

SmartTouch® Interactive Appoints Robert Cowes as President and Chief Executive Officer


SmartTouch® Interactive, an interactive real
estate marketing agency
, real
estate marketing automation
and lead
nurturing CRM solution company
, today announced Robert Cowes will be
assuming the role of President and Chief Executive Officer effective
immediately. Cowes originally co-founded the company in 2010 as
President and Co-founder with Alan Daniel, former CEO, who will now be
stepping down to pursue other opportunities.

Cowes has over 20 years of product management, interactive and lead gen
marketing, leadership, and account services experience with a particular
focus in the real estate industry. Since early last year, Cowes has been
committed to the growth and scaling of the company. Under his leadership
SmartTouch® has welcomed new senior members in Account Services and
dynamic specialists to the Digital department, has gained new business
from premier national builders and developers, and has made significant
investments to improve the functionality and performance of the platform
SmartTouch® NexGen—as well as the development of a Mobile app to put
more power in the hands of Sales, and a new prospecting email service to
power Marketing.

"I couldn't be more honored to lead SmartTouch® into the next phase of
growth as a marketing agency and software solution company. It's been an
amazing journey to co-found and be a part of a company dedicated to
builders and residential developers whose main objective is to help
people find their first to forever homes," said Cowes. "We've taken
tremendous steps already towards our goals and will continue to move
forward as a leading real estate agency with our sights set on scaling
SmartTouch®'s operations by expanding our digital marketing strategies
to serve other market verticals."

The SmartTouch® team and chair members are excited about the positive
changes already implemented and for future growth under this new

About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that
provides proven lead generation programs as well as a lead management
and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch®
team's expertise in lead generation and online marketing helps firms
that require a multi-touch sales cycle to create demand for products and
services and grow their business with customized, interactive lead
generation programs and lead cultivation. Backed by 30 years of
experience in developing lead generation programs for hundreds of
clients, SmartTouch® Interactive sets a new standard for lead
generation programs and a single solution that integrates CRM, Marketing
Automation, Email Marketing and Inventory Management all in one
platform, SmartTouch® NexGen.

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