Market Overview

HDR10+ Technologies, LLC, Founded by 20th Century Fox, Panasonic and Samsung, Welcomes First Adopters of HDR10+ Technology


HDR10+ Technologies, LLC, a joint venture among 20th Century Fox,
Panasonic Corporation and Samsung Electronics today announced the first
certified products and first adopters for the HDR10+ license program.
Panasonic and Samsung are also among the first to announce firmware has
been deployed to select 2018 television models enabling support of
HDR10+ for consumers.

HDR10+ advances the current industry standard of High Dynamic Range
(HDR) and HDR10 TV formats. As an upgraded version of HDR10, HDR10+ adds
dynamic metadata to each frame. This optimal HDR data enables advanced
chipsets from leading manufacturers to create a true-to-life picture
across a wider range of displays.

The HDR10+ license program and logo ensure that HDR10+ compliant
products meet high standards for picture quality and that the true
intent of filmmakers is preserved within these key parameters:

  • The display performance certification qualifies requirements on the
    display mode, peak luminance level, peak luminance stability, transfer
    function and white point tracking performance and color gamut coverage.
  • The metadata processing certification qualifies carriage and accuracy
    of metadata over interfaces. The display management performance
    certification qualifies tone-mapping based on HDR10+ Metadata such as
    shadow preservation.
  • The Ultra HD Blu-ray player certification qualifies the processing and
    accuracy of HDR10+ Metadata carriage over the HDMI interface.

Depending on the category of adopter, certification can be obtained by
self-certification or through an Authorized Testing Center (ATC) such as
Allion and TTA – the first centers verified for HDR10+ certification.
Adopter categories include UHD Blu-ray player manufacturers, OTT set-top
box manufacturers or service, display manufacturers, SoC vendors,
content companies, tool vendors, etc. More on the certification
requirements and application process can be found here:

HDR10+ Technologies LLC is actively partnering with companies throughout
the media ecosystem and more than 80 companies have already applied or
completed the license program. The application process is simple and
available to content companies, display manufacturers, Blu-ray disc
players/recorders, set-top box manufacturers, and SoC vendors. The
license is royalty-free and there is a only a nominal administrative fee.

Companies adopting HDR10+ are listed on the website:

"A standardized licensing process has allowed partners, including
content creators, television and device manufacturers, to easily
incorporate HDR10+ technology," said Danny Kaye, Executive Vice
President of 20th Century Fox and Managing Director of the Fox
Innovation Lab. "We're encouraged by the interest of early adopters and
an expanded HDR10+ ecosystem that will improve the viewing experiences
for all audiences."

20th Century Fox has committed to incorporating HDR10+ in its upcoming
new release slate. The studio is currently exploring several titles for
release in the marketplace and plans to announce availability in the
coming weeks.

"Panasonic is happy to announce that through the deployment of a
firmware update, the majority of our 2018 4K models are now HDR10+
certified meaning that our viewers will be able to enjoy content even
closer to the intentions of the filmmakers," said Toshiharu Tsutsui,
Director of Panasonic's TV Business Division.

"We are thrilled that the majority of our 2018 lineup will be fully
certified for HDR10+," said Bill Mandel, Vice President of Industry
Relations at Samsung Research America. "We are collaborating with other
HDR10+ adopters globally who are making tools, developing their own SoCs
and/or TV line-ups to be HDR10+ compliant to provide consumers broad
access to a great HDR experience."

"We are so excited to be a part of this promising new technology
standard that is HDR10+," said Denver Mishima, Head of Standards &
Compliance Division of Allion Japan Inc. "As a third-party Authorized
Test Center, Allion always strives to provide value proposition to
prestigious organizations such as HDR10+ Technologies and its adopters.
Providing adopters a better testing and certification experience is our
mission and commitment in this venture."

"TTA is pleased again to be working with the display and media
industries to launch the newest HDR technology with HDR10+ LLC
adopters," said Park Yongbum, Vice President of TTA. "We are looking
forward to providing testing and certification services for this latest
logo program."

Companies can learn more about the HDR10+ license and logo program,
including final specifications and adopter agreements at

About HDR10+ Technologies, LLC

HDR10+ Technologies, LLC is the company founded by Twentieth Century Fox
HDR10+, LLC, Panasonic Intellectual Property Corporation of America and
Samsung Electronics Co., Ltd and providing the license of its HDR10+
specifications to source provider, display manufacturer, SoC vendor,
content company and tool vendor. To learn more about the HDR10+
Technologies, LLC, please visit:

About Twentieth Century Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized
global industry leader and a subsidiary of Twentieth Century Fox Film.
TCFHE is the worldwide marketing, sales and distribution company for all
Fox film and television programming, acquisitions and original
productions as well as all third party distribution partners on DVD,
Blu-ray™, 4K Ultra HD, Digital and VOD (video-on-demand). Each year
TCFHE introduces hundreds of new and newly enhanced products, which it
services to retail outlets and digital stores throughout the world.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of
diverse electronics technologies and solutions for customers in the
consumer electronics, housing, automotive, and B2B businesses.
Celebrating its 100th anniversary in 2018, the company has expanded
globally and now operates 591 subsidiaries and 88 associated companies
worldwide, recording consolidated net sales of 7.982 trillion yen for
the year ended March 31, 2018. Committed to pursuing new value through
innovation across divisional lines, the company uses its technologies to
create a better life and a better world for its customers. To learn more
about Panasonic:

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative
ideas and technologies. The company is redefining the worlds of TVs,
smartphones, wearable devices, tablets, digital appliances, network
systems, and memory, system LSI and LED solutions. For the latest news,
please visit the Samsung Newsroom at

View Comments and Join the Discussion!