Market Overview

Food Lion to Unveil New, Easier Shopping Experience with Completion of $168 Million Investment in 105 Greater Norfolk-Area Stores

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Grand Re-Openings Wednesday, Aug. 29: First 100 Customers Receive
Gift Cards Valued Up to $200

On Wednesday, Aug. 29, Food Lion will unveil a new, easier shopping
experience for customers in the greater Norfolk, Va., market. The
company made a significant $168 million capital investment in its 105
area stores this year, which includes remodeling the stores, hiring
4,000 additional associates and giving back to local communities,
including the donation of two mobile food trucks to area food banks to
feed local families in need.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180827005511/en/

Food Lion to Unveil New, Easier Shopping Experience with Completion of $168 Million Investment in 10 ...

Food Lion to Unveil New, Easier Shopping Experience with Completion of $168 Million Investment in 105 Greater Norfolk-Area Stores (Photo: Business Wire)

"Food Lion has nourished the greater Norfolk community for nearly 40
years, and we're excited to bring these improvements to our 105 local
stores," said Meg Ham, president of Food Lion. "We've created a new
grocery shopping experience through the significant investments in our
stores, customers, associates and communities. From our expanded variety
and product assortment, newly reorganized stores, new signage to a more
efficient check-out experience, every change we've made will make it
easier for our customers to find fresh, quality products at affordable
prices every day. And true to our heritage, we always offer everyday low
prices along with weekly sales and promotions, making it easier for you
to nourish your family on a budget. We invite our customers to come and
experience the fresh, new changes at your neighborhood Food Lion."

Each store will open to the public at 8 a.m. on Aug. 29, following a
7:45 a.m. ribbon-cutting ceremony. As part of the celebration, the first
100 customers in line will receive a free tote bag and mystery gift card
valued between $10 and $200.

Among the changes customers will see:

  • Fully remodeled stores featuring new signage and groupings of like
    products, to make it easier to locate items faster;
  • A more efficient checkout process, making it easier to get in, out,
    and on your-way;
  • Improved quality and freshness of products throughout the store;
  • Low prices on thousands of items across all departments;
  • Expanded variety and assortment across all departments relevant to our
    customers in each store, such as more local produce in our "Local
    Goodness" section, an expanded variety of craft beer, limited reserve
    wines, and more local, natural, organic and gluten-free items;
  • An abundant selection of fresh produce and meat backed by Food Lion's
    double-your-money-back guarantee and a larger selection of Nature's
    Place beef, salads, fruit and other items;
  • Hand-battered chicken as well as a greater selection of easy and
    affordable complete meals for families and a wider variety of
    grab-and-go items and pre-sliced deli meats and cheeses, which are
    sliced fresh daily and available for customers to pick up without
    waiting in line;

Twelve of the 105 stores also feature walk-in garden coolers designed to
keep produce fresher longer. A list of locations with the garden coolers
can be found here.
Additionally, six stores include expanded deli departments that offer
items such as handmade artisan pizza and premium coffee. More than 40
stores in the market now include a wing bar assortment for customers
looking for hot, quick meal solutions.

"We not only invested in our stores, we also invested in promoting great
associates and hiring promising new talent," added Ham. "It's also why,
as part of our grand re-opening celebrations, we're partnering with the
Food Bank of Southeastern Virginia and the Eastern Shore and the
Virginia Peninsula Food Bank to help end hunger in the towns and cities
we serve. Giving back to our communities is something we're just as
passionate about as serving our customers every day in our stores."

With the completion of this market, Food Lion has remodeled 649 of its
1,030 stores in the last four years. Food Lion will continue to make
enhancements to create a better shopping experience for customers across
all stores and remodel additional stores in other markets.

Food Lion Feeds Donates Two Mobile Pantries to Two Regional Food Banks

Consistent with Food Lion's focus on eliminating hunger in its local
communities through Food Lion Feeds, we are partnering with the Foodbank
of Southeastern Virginia and the Eastern Shore and the Virginia
Peninsula Food Bank to purchase two mobile pantries to help feed
families in need in remote locations. The donation totaling nearly
$200,000 increases capacity for the food banks.

"Food Lion has been a longstanding partner of the Foodbank of
Southeastern Virginia and the Eastern Shore, and we are grateful to be
part of their efforts to expand their hunger relief philanthropic
platform in our region," said Ruth Jones Nichols, President and CEO of
the Foodbank of Southeastern Virginia and the Eastern Shore. "Their
donation of $125,000 will allow us to purchase a new refrigerated truck
to help sustain our Mobile Pantry and Food Rescue Programs -- aimed at
ensuring food insecure families in our community have access to healthy
protein, fruits, and vegetables."

These donations are part of Food Lion's commitment to provide 500
million meals to individuals and families in need by the end of 2020
through Food Lion Feeds.

"Food Lion has consistently been right by our side in our mission to
distribute healthy meals to our neighbors in need throughout the years,"
said Virginia Peninsula Foodbank Chief Executive Officer Karen Joyner.
"The purchase of this truck will enable us to bring more nutrient-rich
food into our facility and transport it back out into our community so
that families will have nourishing meals for their kitchen tables. Food
Lion remains not only our top food donor, but also a truly valued
partner, always finding ways to provide meaningful support to us that
makes a tremendous difference in the lives of the people we serve. We
cherish this relationship."

About Food Lion

Food Lion, based in Salisbury, N.C., since 1957, has more than 1,000
stores in 10 Southeastern and Mid-Atlantic states and employs more than
63,000 associates. By leveraging its longstanding heritage of low prices
and convenient locations, Food Lion is working to own the easiest full
shop grocery experience in the Southeast, anchored by a strong
commitment to affordability, freshness and the communities it serves.
Through Food Lion Feeds, the company has committed to provide 500
million meals to individuals and families in need by the end of 2020.
Food Lion is a company of Delhaize America, a U.S. division of
Zaandam-based Royal Ahold Delhaize Group. For more information, visit www.foodlion.com.

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