Market Overview

China Smart Household Industry Market Trend and Practitioners Survey Report, 2018-2020 -


The "China
Smart Household Industry Market Trend and Practitioners Survey Report,
report has been added to's

The smart household market in China was 325.47 billion yuan in 2017,
with intelligent home appliances accounting for 86.9 percent. It is
expected that the market will maintain a CAGR of 21.4% in the next three
years, and the market size will reach 581.93 billion yuan by 2020.

After the acquisition of Nest by Google, the market of smart households
swept to China. Related parties in the industrial chain such as
household appliance enterprises, consumer electronics, internet
companies and telecom operators, have been engaged in self-research
intelligent hardware, or layout ecological platform. Cross-border
cooperation and open ecology have become the mainstream.

The brand owners of hardware product make profit by selling hardware to
earn price difference; technology providers can sell technology and
services directly to hardware vendors, or monetize them through 2C
internet services or 2B data services basing on user traffic and data.

Industry giants tend to put forward a strategic layout from the macro
level, and cut into the entry level products through strong capital and
flow of resources. Unicorns are more focused and can execute the whole
process from design to sales. With the help of giants, unicorns can
quickly bring their products to market. The product and technology cycle
of smart household usually show a symmetrical change, that is, when the
product market is hot, the technical field is relatively quiet, and when
the technology attention is high, the product market tends to be
uneventful. The front loading market will play an important role in the
transition from geek to mass audience of smart household.

Key Topics Covered:

1. Executive Summary

2. Development Background and status

3. Landscape of Industry Chain

4 Survey of Practitioners

5 Typical Enterprise Case Analysis

6 Technology Standardization and Status Quo

7 Development Trends

Companies Mentioned

  • Haier
  • Xiaomi
  • LifeSmart
  • China Telecom

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