Market Overview

Usabilla Partners with ConversionXL


Strategic alliance will offer customers robust digital marketing and
conversion optimization services fueled by VoC technology

the global Voice of Customer (VoC) technology provider, today announced
a strategic partnership with ConversionXL
(CXL), a leading agency and source for optimization, growth and digital
analytics expertise. This alliance will offer both current and future
Usabilla and ConversionXL customers robust digital marketing and
conversion optimization services fueled by leading VoC technology.

Usabilla's VoC solution extracts customers' and prospects' specific
wants, needs, pain points and hesitations in regards to website and
digital marketing optimization strategies through targeted surveys and
feedback widgets. Armed with these insights, optimization decisions can
be more strategic and customer centric.

Under this new partnership, ConversionXL will be able to leverage
Usabilla's VoC technology for its enterprise-level customers.
Additionally, Usabilla customers that need additional optimization
support for website, content or Pay-Per-Click performance, will now have
access to ConversionXL's offerings.

CXL's Conversion Rate Optimization (CRO) process includes:
heuristic analysis, analytics and mouse tracking data analysis, and user
session replay videos. Additionally
ConversionXL relies on customer
& web surveys as part of their CRO methodology, which will now be
provided by Usabilla's technology.

"Usabilla chose ConversionXL as a Solution
for optimization because of the company's commitment to
customer centricity," said Marc van Agteren, CEO at Usabilla. "Customer
feedback is a core component of its digital marketing and conversion
optimization services, and this ensures us that our own customers will
be successful with all their optimization efforts."

According to Viljo Vabrit, senior conversion strategist at ConversionXL,
VoC is a cornerstone of ConversionXL's optimization methodology. The
company chose to partner with Usabilla because of its ability to capture
and analyze large amounts of feedback and easily integrate with other
web analytic and optimization tools. "The real-time customer feedback
Usabilla captures gives our customers an edge when it comes to boosting
conversions and drive ongoing optimization" Vabrit said.

With existing projects in the works and future projects planned both
parties are excited to bring their clients increased value. For more
information on the partnership and Usabilla's offerings, please visit Usabilla's
Partner Page

About Usabilla
Usabilla, a globally trusted customer and
employee listening platform, was founded with the belief that continuous
user feedback is the key to any successful website, product or service.
Its services helps brands to improve the performance of their websites,
apps and emails with live user feedback. Over 20,000 clients worldwide
use Usabilla's Voice of Customer solutions to improve user experience,
increase conversions and boost customer satisfaction. For more
information, visit

About ConversionXL
CXL is a data-driven growth and
conversion optimization agency with a global reach. CXL offers managed
CRO services for mid-market to enterprise companies to grow their online
profits and trains marketing teams at CXL Institute. For more
information, visit

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