Market Overview

CCM Hockey Unveils Industry's First Official Stick Fitter

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New Online Technology Provides Players of All Levels With Accurate
Stick Fitting Analysis

Today, CCM Hockey has released "The CCM Stick Fitter"- the most-advanced
stick fitter introduced to the hockey Industry.

Inspired by the innovative CCM Performance Lab, the CCM Stick Fitter is
designed to recommend the best stick for the individual player, bringing
pro-level insights to players of all ages and abilities. Current and
aspiring players across the globe will have direct access to key
knowledge and information to make the overall process of selecting and
purchasing a stick simpler and more efficient.

A true evolution for the hockey industry, the CCM Stick Fitter is an
online tool that asks players a series of in-depth questions to
determine which CCM stick (Ribcor, JetSpeed or Super Tacks) and flex is
best suited for their height, weight and style of play. Designed to
ensure the most accurate results are secured, the tool asks different
questions per age group ranging from favorite players, skills the
individual aims to improve, most used shot and more.

Developed over the course of a year through extensive research and
studies in the CCM Performance Lab, the final iteration of the CCM Stick
Fitter was vetted and tested by young hockey players, professional NHL
players and elite shooting coaches. The CCM Performance Lab is a
facility based at CCM's Montreal headquarters, which utilizes the latest
technology to test, measure and analyze a hockey player's performance.
The technology focuses on providing players with their optimal stick
specs, with a focus on flex, kickpoint and stick model.

"CCM has always aimed to provide hockey players with the best performing
equipment and latest technology,"said Jeff Dalzell, Vice President of
Product Creation, CCM Hockey. "With this innovation, we are giving
players of all ages and levels direct access to CCM expertise in order
for them to easily navigate the stick-buying process and find the
product that will unleash their potential on the ice."

During testing, 80% of players who tried their recommended stick rated
it higher than their current stick. These players were from various
minor hockey levels including, atom, peewee and bantam. Data was
received from more than 500 players throughout the development of the
online stick fitting tool.

To test out and receive your personalized stick recommendation,
please visit:
https://ccmhockey.com/stickfitter

About CCM Hockey

CCM Hockey is a leading designer, manufacturer and marketer of hockey
equipment and related apparel. With its headquarters located in
Montreal, the company has operations in Canada, the United States and
Europe. CCM Hockey equips more professional hockey players than any
other company, including superstars like Sidney Crosby, Alex Ovechkin,
Connor McDavid and John Tavares. CCM Hockey is also the preferred
equipment supplier of the National Hockey League and the official
outfitter of the American Hockey League, the Canadian Hockey League, and
several NCAA and national teams. For more info, visit: www.ccmhockey.com.

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