Market Overview

Ikon Pass Announces Unparalleled Access to Utah with the Addition of Solitude Mountain Resort and Brighton Resort

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Now Offering Five Destinations in Utah

Ikon
Pass
holders now have access to nearly 10,000 acres of terrain in
Utah between Deer Valley Resort, Alta, Snowbird, and now Solitude
Mountain Resort and Brighton Resort – the most terrain offered in Utah
on any season pass.

Earlier this month, Alterra Mountain Company completed its acquisition
of Solitude Mountain Resort located in Big Cottonwood Canyon just 34
miles from the Salt Lake City International Airport (SLC) and less than
an hour from Deer Valley Resort. The mountain offers skiers and riders
77 runs, three bowls, and a vertical drop of 2,030 feet across 1,200
acres, plus some of the most impressive off-piste terrain in the
country. The quaint base village offers ski-in/ski-out accommodations
along with year-round activities for guests.

Brighton, located at the top of Big Cottonwood Canyon, boasts one
hundred percent of its terrain as accessible by high-speed quads,
allowing guests to maximize their day of incredible Utah skiing and
riding. Both mountains average 500 inches of Utah's light, fluffy, dry
snow, making them a paradise for skiers and riders.

"Brighton Resort is excited to be included in the Ikon Pass and honored
to be part of such a premier group of destinations. We look forward to
providing an exceptional experience for Ikon Pass holders visiting the
Wasatch Range," said Randy Doyle, President & General Manager, Brighton
Resort.

"The Ikon Pass is expanding, and with the addition of Solitude Mountain
Resort and Brighton Resort, we are excited to offer unparalleled access
to Utah, a state known around the world for its snow quality, variety of
terrain, and accessibility," said Erik
Forsell
, Chief Marketing Officer of Alterra Mountain Company. "We
are nearly 70 days away from opening day in North America and are
thrilled to jump start the ski and snowboard season by adding more
premier Ikon Pass destinations for winter 2018/2019."

Access

Unlimited access to Solitude Mountain Resort is available on the Ikon
Pass with no blackout dates, and unlimited access with holiday
restrictions is available on the Ikon Base Pass for winter 2018/2019.

The Ikon Pass offers 7 days at Brighton with no blackout dates and
the Ikon Base Pass offers 5 days with 10 blackout dates. (Dec. 26-31,
2018; Jan. 19-20, 2019; Feb. 16-17, 2019).

From a week-long vacation to unlimited days, the Ikon Pass was built
with the guest in mind, to provide the best experience possible. With 29
destinations, in 9 states, four Canadian provinces, and on two
continents, the Ikon Pass is the gateway to a like-minded community,
enduring memories, and 66,000 skiable acres at the most iconic
destinations on the planet.

The Ikon Pass launched in January 2018 and is a collaboration of
industry leaders - Alterra
Mountain Company
, Aspen Skiing Company, Boyne Resorts, POWDR,
Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3,
Revelstoke Mountain Resort, Sugarbush Resort and Thredbo. Each
demonstrates integrity, character and independence that is reflected in
their mountains and guests.

About Ikon Pass

The Ikon Pass is the new standard in season passes, connecting the most
iconic mountains across North America and Australia, delivering
authentic, memorable snow adventures. Brought to you by Alterra Mountain
Company, the Ikon Pass unlocks access to a community of diverse
destinations you want to ski and ride, including Aspen Snowmass,
Steamboat, Winter Park Resort, Copper Mountain and Eldora in Colorado;
Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big
Bear Mountain Resort in California; Jackson Hole Mountain Resort in
Wyoming; Big Sky in Montana; Stratton, Killington and Sugarbush Resort
in Vermont; Snowshoe in West Virginia; Tremblant in Quebec and Blue
Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke
Mountain Resort in British Columbia, Canada; Sunday River and Sugarloaf
in Maine; Loon Mountain in New Hampshire; Deer Valley Resort, Solitude
Mountain Resort, Brighton Resort, Alta, and Snowbird in Utah; and
Thredbo in Australia. Special offers are available at CMH Heli-Skiing &
Summer Adventures, the world's largest heli-skiing operation. For more
information on the Ikon Pass, visit www.ikonpass.com.

About Boyne Resorts

As the largest family-owned four-season resort company in North America,
Boyne Resorts was founded in 1947 by Everett Kircher. A Michigan-based
corporation, Boyne Resorts owns and/or operates award-winning mountain
and golf resorts and attractions throughout the United States and Canada
including Cypress Mountain near Vancouver, British Columbia, and the
official freestyle skiing and snowboard venue of the 2010 Olympic Winter
Games; Sugarloaf and Sunday River Resort in Maine; Boyne Mountain, Boyne
Highlands, Inn at Bay Harbor – Autograph Collection Hotels, and
Avalanche Bay Indoor Waterpark all in Michigan; Big Sky Resort in
Montana; Loon Mountain in New Hampshire; Gatlinburg Sky Lift in
Tennessee; Brighton Resort in Utah; Crystal Mountain and The Summit at
Snoqualmie both in Washington. For more information on Boyne Resorts,
please visit www.boyneresorts.com.

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