Market Overview

TruSignal, Inc. Launches Third-Party Seed Data Network to Increase Access to TruSignal's Bid Price Optimizer™

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TruSignal's third-party seed data network features industry-leading
data providers and helps advertisers optimize impression-level bidding
with custom, people-based, data-driven solutions

TruSignal, Inc., a leading predictive scoring and people-based marketing
technology business, today announced the launch of its third-party seed
data network, fueled by relationships with leading data providers,
including Nielsen
Catalina Solutions
(NCS), NinthDecimal,
ShareThis
and more. The third-party seed data network provides advertisers and
agencies the ability to leverage new data sets to drive TruSignal's Bid
Price Optimizer™ (BPO) solution.

TruSignal's Bid Price Optimizer™ is a new way to apply data to improve
campaigns. Bid Price Optimizer™ determines the right price to pay for
impressions using offline data, artificial intelligence (AI) and
predictive scoring to make smarter bid decisions in real time.
Predictive scores are leveraged by DSPs as an additional data point to
adjust bids up or down based on each user's likelihood to convert,
increasing engagements by up to 65% and decreasing cost per acquisition
(CPA) by up to 34%.

In order to build the custom solution, TruSignal's TruAudience®
Platform analyzes seed data aligned to key performance indicators (KPIs)
and builds a predictive model specific to an advertiser's campaign using
TruSignal's massive offline data set. Then TruSignal uses the predictive
model to calculate a score for 247 million U.S. adults based on their
likelihood to convert.

The seed data network can be leveraged for TruSignal's Bid Price
Optimizer™ solution and includes CPG purchase-based audience segments
from NCS, location data from NinthDecimal, online behavioral data from
ShareThis, as well as TruSignal's existing industry-specific offline
data. TruSignal's AI-powered TruAudience® Platform is key to
activating this data because it features flexible data ingestion
capabilities and machine learning algorithms.

"TruSignal's BPO optimization solution is a great opportunity for
advertisers to enhance their campaign efficiencies," said Brian Slitt,
chief revenue officer of NinthDecimal. "With NinthDecimal's location
data, advertisers can create a higher caliber of data-driven solutions
using pre-bid seed data to help them increase incremental value across
all their programmatic campaigns."

IAB
research
shows advertisers continue to increase data spend and feel
they need more supporting technology to activate data-driven
initiatives, including programmatic media buying and predictive
modeling. In addition, a report
from Business Insider found that RTB will account for more than 33% of
U.S. digital ad sales in 2018.

"We're excited to work with leading data providers to deliver smarter
data-driven solutions for advertisers across the ecosystem," said David
Dowhan, CEO and founder of TruSignal. "At a time when our industry
requires improved performance backed by strong data governance practices
and increased transparency, alliances with trustworthy brands are
critical to our clients."

TruSignal continues to work to expand the third-party seed data network
with additional data providers to provide seed data for TruSignal's Bid
Price Optimizer™ solution as well as TruSignal's Lookalike Audiences.

For more information on how to leverage TruSignal's third-party seed
network for your next campaign, please contact us at info@tru-signal.com.

About TruSignal, Inc.

TruSignal, Inc. is an innovative leader in people-based marketing
technology for Fortune 500 brands, agencies and platforms. TruSignal
uses predictive scoring, powered by artificial intelligence (AI), to
make big data actionable for one-to-one addressable marketing. TruSignal
delivers incredible results by pinpointing the best people to target at
scale and optimizing the bid price for every impression. This is all
accomplished through the TruAudience® Platform, which
combines a robust deterministic identity graph, a massive third-party
data set, an advanced AI engine with multiple machine learning
algorithms, extensive people-based, omnichannel ID matching technology
and a robust set of integration APIs that fuel partner platforms with
powerful insights, custom lookalike audiences, audience expansion and
bid price optimization solutions that are easy, accurate, scalable and
fast.

Founded in 2012, TruSignal's team brings decades of experience in
data-driven marketing, machine learning and actionable Big Data
solutions.

Learn more at www.tru-signal.com or
at the company's Audience
Matters blog
 and follow TruSignal on TwitterLinkedIn and Facebook.

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