Market Overview

Tierra Nueva names former Snyder's-Lance executive Matt Insolia Chief Sales Officer, Business to Consumer


His mission is to rapidly grow Tierra Nueva's retail revenue by
commercializing existing and future product solutions through
manufacturing and distribution agreements

Former Snyder's-Lance executive Matt
has been named Chief Sales Officer, Business to Consumer,
for Miami-based Tierra
Nueva Technologies LLC
, which has globally launched various unique
formats for branded and private-labeled coffee thins, spreads, squares
and other true coffee ingredient products using 100 percent of the
coffee bean.

Insolia, a former senior vice president of sales with Snyder's-Lance and
a member of its executive leadership team, is a global sales and
operations executive and profit-and-loss leader with a record of
accelerating growth and enhancing profitability. His mission is to
rapidly grow Tierra Nueva's retail revenue by commercializing existing
and future product solutions.

Tierra Nueva is majority owned by Tampa-based private equity firm ProspEquity
, led by Managing Partner and CEO Christopher
D. Ramonetti.

Insolia has built high-level relationships and developed contract
manufacturing and distribution agreements to tap into new markets,
channels and key accounts both domestically and internationally. His
experience also includes rapid e-commerce expansion as well as
identifying, negotiating and integrating acquisitions.

"Matt combines his financial and operational acumen with a broad
consumer and multicultural understanding," said David
G. Burke
, CEO of Tierra Nueva. "He is a servant leader who develops
individuals, inspires teams and builds alignment around corporate vision
and strategy. He immediately accelerates the great progress that Liza
Martinez-Moles, our vice president of sales and operations, has
established at Tierra Nueva."

At Snyder's-Lance, Insolia led sales for a $2.5 billion organization
before its acquisition by Campbell's. He began his career with the
Frito-Lay division of PepsiCo, and has served on the Georgia Food
Industry Association's board of directors and the Georgia Ovarian Cancer

"This is a terrific opportunity to dramatically grow Tierra Nueva and
capitalize on the technical capabilities of the company," Insolia said.
"I'm energized and enthused about its acceleration, and happy to help
Liza shoulder the business-to-consumer load, lead and win business."

Tierra Nueva employs more than 80 at its 42,000-square-foot SQF3, kosher
and Halal certified facility in Miami, which opened in 2009.


ProspEquity Partners (PEP), is a Tampa, Fla.-based emerging private
equity firm building shareowner value through conscious capitalism and a
dedication to people and local communities. PEP is leveraging its
world-class operational executive expertise and ecosystem of strategic
partners and advisors and Tierra Nueva's industry-leading coffee product
development team to launch a coffee revolution that will rapidly scale
Tierra Nueva's worldwide market penetration.

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