Market Overview

Gongos Brings Its Model of Customer Centricity to New Headquarters


Decision Intelligence Company Shapes Work Environment to Meet
Business Model Transformation

Gongos, Inc. is officially opening the doors to its newly built 20,000
square-foot headquarters in the vibrant, downtown community of Royal Oak
on Tuesday, August 28th. This relocation marks the
culmination of the company's 2020 vision to deliver on "decision
intelligence" for Fortune 500 corporations. As an early occupant of
Royal Oak's #RethinkRO
initiative, Gongos' new space was designed in collaboration with local
partners to foster the kind of customer-centric culture it aims to help
its clients create.

"Our growth and evolution made it clear that we needed to create an
environment that fit the company we were rapidly becoming," said
president & CEO, Camille Nicita. "In early 2018, we recalibrated our
people system to adopt a more agile approach to serve our clients'
continuously expanding needs."

Having integrated the disciplines of data science, information design,
customer experience, and change management into its already strong
consumer insights heritage, Gongos' new people system was architected to
offer equal footing among all disciplines. The progressive design
further fuels collaboration, camaraderie and a people-first philosophy,
while offering fresh perspectives on its clients' consumer-minded
business challenges.

Experiencing 13% organic revenue growth in 2017, Gongos ranks #42 among
the largest market research organizations in the U.S. Although its
clients span the globe, Gongos is committed to remaining a Metro
Detroit-based company. With 144 employees, it was just recognized as a Crain's
2018 "Cool Places to Work" and is among Corp! Magazine's and the Detroit
Free Press'
lists of companies recognized for top cultures and best

Gongos will celebrate its move into Royal Oak by releasing 100 local
Michigan butterflies into the community from its 3rd floor
balconies, while sipping Painted Lady and Monarch Mule ‘flights' on
Thursday, September 13th.

As a decision intelligence company, Gongos, Inc. brings a consultative
approach in developing growth strategies grounded in operationalizing
customer centricity. Partnering with insights, analytics, marketing,
strategy and CX groups, Gongos serves as a translator to help
cross-functional teams fuel the competency to gain and apply consumer
wisdom, transform decisions into action, and navigate organizational
change. Coalescing enterprise data with primary research and curating
insights for multiple audiences ensures information is designed to
influence actions and behaviors from executives to the frontline.

Gongos partners with clients across multiple industries including Mars
Wrigley, Kraft Heinz, Kellogg's, FedEx, U.S. Bank, UnitedHealthcare and
GM. In 2007, the company was first named to the Inc. 5000 list of
"The Fastest Growing Companies in America" and is among the AMA Gold Top
50 U.S. market research organizations. For further insight into Gongos,
visit the newly redesigned

View Comments and Join the Discussion!