Market Overview

Quotient Technology Earns TAG 'Certified Against Fraud' Seal, Validating the Company's Commitment to Delivering Quality Digital Advertising


Quotient Technology (NYSE:QUOT) today announced it has received the Trustworthy
Accountability Group
(TAG) "Certified Against Fraud" Seal,
underscoring Quotient's commitment to providing the highest standards
against fraudulent, nonhuman traffic in digital advertising.

This press release features multimedia. View the full release here:

In addition, Quotient's recently acquired influencer marketing brand, Ahalogy,
has also received the TAG certification – an important recognition of
Ahalogy's ongoing effort to combat follower fraud on its influencer

"I'm thrilled that TAG has recognized Quotient's efforts to fight fraud
and deliver quality digital advertising," said Mir Aamir, President and
CEO of Quotient. "We are committed to delivering CPGs the best, most
effective digital media available and in a brand-friendly environment.
Our proprietary data, combined with our media technology and expertise,
enables us to deliver shopper media and influencer campaigns that drive
high return on ad spend."

Quotient's data driven media platform delivers high performing creative
to consumers using a blend of exclusive shopper data and online
behavioral data. Quotient has a verified buyer audience of over 100
million, enabling the company to reach specific shopper segments through
exclusive media partnerships with retailers – delivering engaging media
messages on a retailer's properties, on Quotient's flagship consumer
and on third-party properties across the web. It's then able to measure
those campaigns and tie them directly to in-store sales.

Fraud has been a particularly challenging issue for influencer
marketing, where traffic from sophisticated bots is sometimes designed
to look like consumers. To combat such fraud, Ahalogy partnered with
Oracle's Moat
in June 2017 to provide a comprehensive third-party verification (TPV)
solution in the influencer market. The TAG certification will now be a
vital part of Ahalogy's Tri-Verified™

"We think it's important for all companies involved in the digital
advertising supply chain to have high standards against fraud and help
create a transparent ad ecosystem," said Rachel Nyswander Thomas, SVP of
Operations & Public Policy at TAG. "By achieving the TAG Certified
Against Fraud Seal, Quotient and Ahalogy have taken an important step
towards delivering a safe environment for brands online, and we commend
them for their leadership in this area."

TAG launched its Certified Against Fraud program in 2016 to combat
invalid traffic in the digital advertising supply chain. The TAG
Anti-Fraud Working Group developed and maintains the Certified Against
Fraud Guidelines, as well as a suite of anti-fraud tools to aid in
compliance with those guidelines.

It's estimated that advertisers lose roughly $7.2 billion a year
globally to bot-generated, non-human traffic, according to the 2016
ANA/White Ops Bot Fraud study.
By encouraging companies in the digital advertising industry to meet
these standards, the TAG Certified Against Fraud Program has been shown
to be an effective tool in reducing fraudulent invalid traffic.
According to a recent study, the use of TAG Certified Channels can
reduce the level of fraud by more than 83%
compared to the broader industry average.

Companies that are shown to abide by the "Certified Against Fraud"
Guidelines receive the Certified Against Fraud Seal and can use the seal
to publicly communicate their commitment to combating fraudulent
nonhuman traffic in the digital advertising supply chain.

About Quotient Technology Inc.

Technology Inc
. (NYSE:QUOT) is the leading digital promotions,
media and analytics company using proprietary data to deliver
personalized digital coupons and ads to millions of shoppers daily. Our
core platform, Quotient
Retailer iQ™
, connects to a retailer's point-of-sale system and
provides targeting and analytics for consumer packaged goods (CPG)
brands and retailers. Our distribution network also includes our app and website, thousands of publishing partners and, in
Europe, the Shopmium
mobile app. We serve hundreds of CPGs, such as Clorox, Procter & Gamble,
General Mills and Kellogg's, and retailers like Albertsons Companies,
CVS, Dollar General, Kroger and Walgreens. We operate Crisp
, which creates mobile ads aimed at shoppers, and Ahalogy,
a leading influencer marketing firm. Founded in 1998, Quotient is based
in Mountain View, California, with offices across the U.S., in
Bangalore, India; Paris and London. Learn more at,
and follow us on Twitter @Quotient.

Quotient, Quotient Retailer iQ, Shopmium and Ahalogy are trademarks or
registered trademarks of Quotient Technology Inc. and its subsidiaries
in the United States and other countries. Other marks are the property
of their respective owners.

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