Market Overview

US Foods Hits the Food Runway with Fall Scoop™ 2018

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Lineup features 27 products to help restaurants introduce the right
trends at the right time

US Foods Holding Corp. (NYSE:USFD) announced today the launch of Fall
Scoop™ 2018 (Fall Scoop), introducing 27 innovative, versatile and
fashion-forward products. Inspired by the intersection between food and
fashion, US Foods created Fall Scoop under the banner of "Food Runway"
and focuses on introducing the right trends at the right time. As part
of the company's "Great Food. Made Easy." strategy, these products will
ensure restaurant operators stay on the leading edge of dining trends
and diner interests.

"Culinary trends are moving faster than ever, driven by social media,
online reviews and diner feedback. When independent restaurant operators
aren't moving forward with the right trends at the right time, it's easy
to fall behind," said Stacie Sopinka, senior vice president of product
development and innovation, US Foods. "At US Foods, we make it easy for
our operators to stay on trend and take the right steps forward with
confidence. In Fall Scoop, we're bringing the industry's most
influential trends to restaurants across the country by introducing an
assortment of versatile products that blend function, innovation and
fashion-forward form."

The company has identified five key trends for the Fall Scoop lineup:
authentic global flavors, vibrant colors, a celebration of vegetables,
New World butchery and fine-dining 2.0.

Authentic Global

Fifty-four percent of consumers want to try a novel global food1,
and the National Restaurant Association named authentic ethnic cuisine
as a top food trend for 20182. Fall Scoop features global
flavors operators can easily bring to life in a new way. Highlights
include:

  • Monarch® Creamy Miso-Ginger Dressing: Made with miso paste
    imported from Japan, this dressing packs exotic, subtly spicy ginger
    notes and a wealth of versatility with the rich umami flavor. It's
    easily used as a salad dressing, dipping sauce, marinade or glaze.
  • Chef's Line® All Natural* Slow-Cooked Pork Shoulder in Achiote
    Sauce:
    Helping operators serve a traditionally labor-intensive
    Mexican classic, this slow-cooked pork shoulder features an achiote
    sauce made with traditional Mexican-style spices, including annatto
    seeds. It's ideal for a torta ahogada sandwich or pork shoulder tacos.
  • Chef's Line Artisan Chia Ficelle Roll: Made using French
    bread-making techniques, the ficelle, ("string" in French) is
    known for its thin profile and is flecked with flavorful chia seeds
    throughout. It can be used as a unique sandwich carrier, table bread
    and more.

Vibrant Colors

The saying "we eat with our eyes" has never been truer in the digital
age. In fact, as of August 2018, approximately 290 million posts are
tagged #food on Instagram3. Fall Scoop offers many bright,
vibrant, colorful offerings that deliver both a visual and sensory
thrill. Highlights include:

  • Devonshire® Premium Black Raspberry Ombre Cake with Vanilla Icing: Featuring
    four layers of progressively darker-hued black raspberry cake framed
    by sweet vanilla icing and gem-like sugar beads, this cake serves
    on-trend flavor in a stunningly sculpted dessert that catches your eye.
  • Molly's Kitchen® Flamin' Battered Onion Ring: With the heat of
    the sriracha outside and sweet onion inside, this vibrant red onion
    ring features no artificial colors and is the first flamin' battered
    onion ring on the market.
  • Cross Valley Farms® Tropical Fruit Blend: This bright and
    colorful tropical fruit blend serves up luscious and sweet dragon
    fruit, mango, pineapple, oranges and honeydew, with no prep work
    needed. Use it as a tropical salsa or spoon it over yogurt in a
    breakfast bowl for a pop of color and sweetness.

Celebrating Vegetables

More than half of consumers say they are eating more fruits and
vegetables than a year ago4. And as the popularity of
plant-based nutrition grows, one in five Americans say they are
consuming less dairy for health reasons5. Fall Scoop offers a
variety of products that fit the vegetable-centric and dairy-free
trends. Highlights include:

  • Molly's Kitchen Cornmeal-Breaded Green Tomato: Inspired by the
    regional southern trend, this versatile fried green tomato is now
    available nationwide. It features a cornmeal-crisp on the outside and
    a perfectly unripe tender inside that can be used in a variety of
    applications.
  • Thirster® Sweetened Almondmilk Beverage: Free of dairy, lactose
    and soy, this almond milk is formulated to steam at high temperatures,
    making it appealing for frothy barista drinks and vegan replacements.
  • Thirster Unsweetened Coconutmilk Beverage: Made from Non-GMO
    Project Verified coconuts, this coconut milk froths at high heat and
    works beautifully in everything from lattes and cocoa, to curries,
    soups, smoothies and more.

New World Butchery

Menu penetration for specialty prepped meat has soared over the past 10
years6. Fall Scoop offers meat innovation by introducing
adventurous options that are reinventing traditional favorites.
Highlights include:

  • Chef's Line All Natural* Bison and Pork Smoked Sausage Raised
    Without Antibiotics:
    Juicy and meaty with a rich, smoky flavor,
    this sausage is seasoned with a custom spice blend and smoked natural
    pork casing and contains no artificial ingredients.
  • Metro Deli® All Natural* Soppressata Raised Without Antibiotics: Fermented
    and dry-aged, this artisan-made soppressata delivers mild and sweet
    authentic flavor and texture of southern-Italian style salami with no
    artificial ingredients.
  • Stock Yards® All Natural* Pork Burger Raised Without Antibiotics: This
    take on the classic burger combines the rising popularity of
    nontraditional burgers and proteins raised without antibiotics for a
    new, versatile and cost-effective menu option with endless seasoning
    and flavor combinations.

Fine-Dining 2.0

Sixty-nine percent of consumers want more restaurants with a casual
atmosphere and high-quality food7. Fall Scoop offers products
inspired by classic ingredients with an elegant twist. Highlights
include:

  • Molly's Kitchen Petite Pearls: These breaded pearl onions are
    crisp on the outside and tender on the inside for a "poppable" format
    to create an irresistible shared appetizer or topper for a cocktail.
  • Chef's Line Cookie Butter Tart: This buttery tart features a
    flaky bite filled with decadent speculoos (Belgian spice cookie)
    cookie butter for an ideal snack or after dinner dessert.
  • Chef's Line Smoked Maple and Bourbon Flavored Ice Cream with
    Praline Pecans
    : Only available through the fall season, this
    bourbon and maple syrup ice cream is infused with a maple syrup ribbon
    and gentle crunch of praline pecans and is made with a natural smoke
    flavor to complement the sweet taste of maple.

Clean Label Profiles

Fall Scoop also features US Foods' Unpronounceables List™, an initiative
aimed at producing products with simple, more recognizable ingredients
by avoiding, removing or replacing ingredients and food additives found
on the company's new Unpronounceables List. As of July 2018, all of US
Foods' Exclusive Brand products – Metro Deli, Chef's Line, Stock Yards
and Rykoff Sexton® – will now be free of more than 80 ingredients and
food additives, including artificial flavors, artificial (FD&C) colors,
high-fructose corn syrup, disodium guanylate, sodium benzoate and
monosodium glutamate.

US Foods Menu – Specialty Menu Capabilities

A restaurant's menu is one of its most important marketing tools, so in
addition to these new product offerings, Fall Scoop also features
expanded US Foods Menu capabilities. The program is designed to test
items' popularity with diners, highlight the most profitable menu items,
promote items based off menu type and show off featured items during
peak times and seasons. The process is fast, efficient and
cost-effective. Learn more about US Foods Menu at usfoods.com/menu.

For more on the full Fall Scoop lineup, visit us here.

About US Foods

US Foods is one of America's great food companies and a leading
foodservice distributor, partnering with approximately 250,000
restaurants and foodservice operators to help their businesses succeed.
With 25,000 employees and more than 60 locations, US Foods provides its
customers with a broad and innovative food offering and a comprehensive
suite of e-commerce, technology and business solutions. US Foods is
headquartered in Rosemont, Ill. and generates approximately $24 billion
in annual revenue. Visit www.usfoods.com
to learn more.

1Datassential, 2National
Restaurant Association,
3Instagram, 4Datassential,
5Mintel, 6Datassential,
7Mintel/Skift Table, 8Technomic

*Minimally processed, no artificial ingredients

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