Market Overview

From LAVA to LANE, Residents and Visitors of Hawaii Benefit from Everbridge Critical Alerts


As Kilauea eruption subsides, text alerts kept Hawaiians informed
while they braced for Hurricane Lane

As Hurricane Lane approached the Hawaiian Islands, becoming the first
major hurricane to threaten landfall in the state in a quarter century,
residents and visitors depended on the latest information on the storm's
impact. Much of that information was provided by Everbridge
(NASDAQ:EVBG), the global leader in critical event management software
designed to help keep people safe and businesses running. The Hawaii
Police Department relied on Everbridge text alerts to keep islanders
apprised of the latest on Hurricane Lane, having urged locals and
tourists to text LANE to 888777 for storm alerts. The Maui Emergency
Management Agency is also leveraging Everbridge, having instructed
residents to text MAUI to 888777 to receive emergency notifications.

"Hurricane Lane has already dumped over a foot of rain on the Big
Island," explained Alan Richmond, Public Relations Liaison with the
Hawaii Police Department, as the storm approached last week. "With up to
30 inches expected, landslides and flooding are a major concern. We want
to make sure everyone is up to date on the latest conditions around the
island, and text alerts are the most direct way of reaching people
quickly and reliably."

Prior to Hurricane Lane, Hawaii was faced with another natural disaster
– the eruption of the Kilauea volcano, which opened cracks on the Island
and spewed lava and toxic gas into the air. For months, the Hawaii
Police Department had sent alerts regarding evacuations, traffic
advisories, and other emergency information by using keyword LAVA to
alert residents and visitors via the Everbridge platform.

"When a critical event such as a hurricane or wildfire strikes,
communication between emergency managers, emergency responders, search
and rescue teams, security professionals and the general population is
vital to saving lives," said Jaime Ellertson, CEO, Everbridge. "Our team
of critical event management experts is dedicated to providing our
customers with the right tools, best practices and functionality to
ensure preparedness, and to always maximize response and safety efforts."

As Hawaii took action to keep people on the island informed, thousands
of miles across the Pacific Ocean firefighters in California were
battling the Ferguson and Mendocino-Complex fires were also relying on
Everbridge to keep residents safe. Everbridge's scalable, easy-to-use
and quick-to-deploy platform provides the speed and reliability for
organizations to accurately reach desired end users.

Last year's hurricane season, for example, broke numerous records for
rainfall, cost, and number of powerful storms. Click here
to watch a webinar on lessons learned, response plan improvements, and
technological advancements for 2018 and beyond. The Everbridge Customer
Success team has also released the following critical event management
and emergency messaging recommendations, guidelines and tips that
organizations should incorporate into their hurricane readiness and
preparedness plans:

  • Confirm System Access: Make sure that all users can log into
    your critical communications system, and that they have the right
    access to send notifications. Also, ensure that former employees are
    removed from your system and that access for users on leave is
  • Message Construction: In an emergency, messages should be clear
    and concise. It is recommended that you adhere to the 3-3-30 guideline
    (a message should contain no more than 3 main points, in 3 short
    sentences, using fewer than 30 words).
  • Contact Data Quality: The start of hurricane season is the
    right time to remind citizens to sign up for your community messages.
    When a resident subscribes, it supports a more complete and accurate
    profile of that person, including home phone, mobile phone, SMS,
    email, and locations that are important to them.
  • Perform Testing and Training: To support adoption for
    recipients and ease of access for message senders, you
    will want to send test messages to maintain familiarity with the
    system and to practice message building. Use a severe weather event as
    an opportunity to provide your contacts (residents and/or employees,
    customers, and other stakeholders) with preparedness information,
    similar to information found at
  • FEMA's Integrated Public Alert and Warning System (IPAWS):
    During a severe weather emergency, it's extremely helpful to have
    access to IPAWS, so if infrastructure fails and land lines are not an
    option, you know you can at least get a one-way message to residents'
    mobile devices, or anyone near the event.
  • Share the URL for the Local Emergency Alert Opt-in Page: Use
    the news, radio, social media and printed materials to actively
    promote your system to the public.
  • Tracking the Safety of Care-Dependent Residents: During a
    hurricane, your care-dependent citizens are at an elevated risk. They
    may not be able to evacuate and may need to stay close to treatment.
    Coordinate regularly with your health department to understand where
    your at-risk population is located, how they can be reached and what
    their special needs may be.

About Everbridge
Inc. (NASDAQ:EVBG) is a global software company that provides
enterprise software applications that automate and accelerate
organizations' operational response to critical events in order to keep
people safe and businesses running. During public safety threats such as
active shooter situations, terrorist attacks or severe weather
conditions, as well as critical business events including IT outages,
cyber-attacks or other incidents such as product recalls or supply-chain
interruptions, over 4,000 global customers rely on the company's
Critical Event Management Platform to quickly and reliably aggregate and
assess threat data, locate people at risk and responders able to assist,
automate the execution of pre-defined communications processes through
the secure delivery to over 100 different communication devices, and
track progress on executing response plans. The company's platform sent
over 2 billion messages in 2017 and offers the ability to reach over 500
million people in more than 200 countries and territories, including the
entire mobile populations on a country-wide scale in Sweden, the
Netherlands, the Bahamas, Singapore, Greece, Cambodia, and a number of
the largest states in India. The company's critical communications and
enterprise safety applications include Mass Notification, Incident
Management, Safety Connection™, IT Alerting, Visual Command Center®,
Crisis Commander®, Community Engagement™ and Secure Messaging.
Everbridge serves 9 of the 10 largest U.S. cities, 8 of the 10 largest
U.S.-based investment banks, all 25 of the 25 busiest North American
airports, six of the 10 largest global consulting firms, six of the 10
largest global auto makers, all four of the largest global accounting
firms, four of the 10 largest U.S.-based health care providers and four
of the 10 largest U.S.-based health insurers. Everbridge is based in
Boston and Los Angeles with additional offices in Lansing, San
Francisco, Beijing, Kolkata, London, Oslo and Stockholm. For more
information, visit,
read the company blog,
and follow on Twitter and Facebook.

Cautionary Language Concerning Forward-Looking Statements
press release contains "forward-looking statements" within the meaning
of the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995, including but not limited to, statements regarding
the anticipated opportunity and trends for growth in our critical
communications and enterprise safety applications and our overall
business, our market opportunity, our expectations regarding sales of
our products, and our goal to maintain market leadership and extend the
markets in which we compete for customers. These forward-looking
statements are made as of the date of this press release and were based
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expressions are intended to identify these forward-looking statements.
Forward-looking statements are subject to a number of risks and
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beyond our control. Our actual results could differ materially from
those stated or implied in forward-looking statements due to a number of
factors, including but not limited to: the ability of our products and
services to perform as intended and meet our customers' expectations;
our ability to attract new customers and retain and increase sales to
existing customers; our ability to increase sales of our Mass
Notification application and/or ability to increase sales of our other
applications; developments in the market for targeted and contextually
relevant critical communications or the associated regulatory
environment; our estimates of market opportunity and forecasts of market
growth may prove to be inaccurate; we have not been profitable on a
consistent basis historically and may not achieve or maintain
profitability in the future; the lengthy and unpredictable sales cycles
for new customers; nature of our business exposes us to inherent
liability risks; our ability to attract, integrate and retain qualified
personnel; our ability to successfully integrate businesses and assets
that we may acquire; our ability to maintain successful relationships
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discussed in filings with the U.S. Securities and Exchange Commission
("SEC"), including but not limited to our Annual Report on Form 10-K for
the year ended December 31, 2017 filed with the SEC on March 12, 2018.
The forward-looking statements included in this press release represent
our views as of the date of this press release. We undertake no
intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise. These forward-looking statements should not be relied upon as
representing our views as of any date subsequent to the date of this
press release.

All Everbridge products are trademarks of Everbridge, Inc. in the USA
and other countries. All other product or company names mentioned are
the property of their respective owners.

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