Market Overview

Vivendi-owned Advertising Giant Havas and Capitol Music Group Form Annex Tower Creative, a Culture and Entertainment Agency in the Iconic Capitol Records Tower in Los Angeles


Innovative partnership will create powerful marketing and revenue
opportunities for artists and brands

In an unprecedented move to scale the company's global culture and
entertainment network ANNEX,
Havas has announced a groundbreaking partnership with Universal Music
Group's Capitol
Music Group
(CMG) and the expansion of ANNEX to Los Angeles with the
launch of Annex Tower Creative. Both Universal Music Group and Havas are
part of content, media and communications group Vivendi. Located in the
iconic Capitol Records Tower in Hollywood, Annex Tower Creative is a
first of its kind alliance between a U.S. creative agency and an
American record label. Annex Tower Creative will allow for cross
collaboration between brands and artists across CMG's multiple record
labels, as well as unique partnerships within music, entertainment, art,
fashion and brands to create cutting-edge content and cultural
experiences. The result will provide new revenue opportunities for
artists, labels and brands, as well as a completely unique combination
of skills within the new entity.

This press release features multimedia. View the full release here:

From Left to Right: Capitol Music Group Chairman/CEO Steve Barnett; Universal Music Group EVP Michel ...

From Left to Right: Capitol Music Group Chairman/CEO Steve Barnett; Universal Music Group EVP Michele Anthony; Havas Creative, North America Chairman/Chief Creative Officer Jason Peterson; Havas Creative, North America Chairman/CEO Paul Marobella; Universal Music Group Chairman/CEO Lucian Grainge; Capitol Music Group Chief Operating Officer Michelle Jubelirer; and Capitol Music Group SVP Brian Nolan. Executives gather at the launch of Annex Tower Creative on Aug. 8, 2018 at Capitol Congress in Los Angeles. (Photo: Business Wire)

"One of Vivendi's priorities is continued collaboration and convergence
between our communications, entertainment, film and gaming properties to
create a differentiated offering for our clients," said Yannick Bolloré,
Chairman & Chief Executive Officer of Havas Group and Chairman of
Vivendi. "Annex Tower Creative is a proof point of our ability to bring
together two distinct areas of talent across cultural categories to
create breakthrough partnerships and work. It is an exciting and
innovative move, which will be beneficial to all our stakeholders."

Havas Creative, North America Chairman and Chief Creative Officer Jason
Peterson added, "Ad people have been talking about the merging of
entertainment and advertising forever. We just opened a social-first
content center inside the hottest record label in the world."

ANNEX employs 200 people across offices in New York, Chicago and
Singapore. Most recently, ANNEX expanded to Atlanta with the opening of
Annex Bookstore, and there are plans for a new ANNEX/Vivendi Village in
New York as well as future locations abroad in Paris and London. CMG, a
division of Universal Music Group (UMG), the world's leading music
company, is home to a diverse array of artists that includes Paul
McCartney, Sam Smith, Katy Perry, Bastille, Disclosure, Halsey, Vic
Mensa, Migos, and many more.

Paul Marobella, Chairman and Chief Executive Officer of Havas Creative,
North America, said that CMG is a progressive company with a flourishing
creative collective tuned in to existing and emerging trends. The
company is capable of providing a unique cultural perspective to keep
Havas' clients innovative and ahead of the curve.

According to CMG's Chief Operating Officer Michelle Jubelirer, "ANNEX
has loudly established itself as an innovative and rule-breaking agency
that combines the best of culture, entertainment and creativity to help
brands remain on the cutting edge of cultural trends. This agency shapes
trends, not follows them, and we're excited to work with their network
of creators to create meaningful music partnerships between CMG artists
and ANNEX clients."

About Capitol Music Group

Capitol Music Group (CMG) is comprised of Capitol Records, Virgin
Records, Motown Records, Blue Note Records, Astralwerks, Harvest Records
and Capitol Christian Music Group, as well as Capitol Studios and the
company's independent label services and distribution division,
Caroline. Capitol Music Group is based in Hollywood, California in the
iconic Capitol Tower.

Artists that record for CMG labels include: Ryan Adams, Erykah Badu,
Banks, The Beach Boys, The Beatles, Beck, Bee Gees, Jon Bellion, B.J.
The Chicago Kid, Rosanne Cash, Christine and the Queens, Neil Diamond,
Robert Glasper, Halsey, Don Henley, Hillsong United, Niall Horan,
Illenium, Judah And The Lion, Tori Kelly, Kem, Lil Baby, Lil Yachty,
Charles Lloyd, tobyMac, Paul McCartney, Vic Mensa, Migos, Ne-Yo, NF,
Norah Jones, Katy Perry, Gregory Porter, Rich Homie Quan, Maggie Rogers,
Calum Scott, Bob Seger, Troye Sivan and Chris Tomlin. For the U.S.: 5
Seconds Of Summer, Bastille, Disclosure, Empire Of The Sun, Glass
Animals, MNEK and Sam Smith.

Capitol Music Group is a division of Universal Music Group, which is a
fully owned subsidiary of Vivendi.


Culture never sleeps. In order to be on the pulse of what's happening,
you have to be part of it and live it—every single day. That's why we
created ANNEX. Launched in Chicago, ANNEX is a cultural epicenter
focused on emerging consumers, including Millennials and Centennials.
The network of 200 people is comprised of creators, influencers and
leaders who are not only fluent in contemporary conventions, but are
also the architects and instigators of what's cool and important. Visit
us at,
or follow us on Twitter @The_Annex_,
and Instagram @The.Annex.

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