Market Overview

Grupo Acir Renews and Expands Relationship with Triton Digital to Measure Their Digital Audio Audience


®, a leading technology provider for the global audio
industry, announced today that Grupo
, a Mexican media company specializing in the operation of radio
stations, has expanded its relationship with Triton Digital for the
delivery, monetization, and now measurement of its digital audio content.

Through this partnership, Grupo Acir will utilize Triton Digital's
Webcast Metrics® service to measure the size and scale of their
highly-engaged listening audience. In addition, Grupo Acir will continue
to leverage Triton's robust audio streaming network to deliver a
high-quality listening experience across their 60 stations, as well as
their flexible ad server, Tap, to dynamically insert targeted audio ads
into their online streams.

To support their monetization goals, Grupo Acir will continue to make
their audio inventory available in Triton's programmatic audio
marketplace, a2x®, leveraging Triton's audio SSP, Yield-Op, to control
access, pricing, ad quality settings, and the configuration of open and
private deals with specific buyers, brands, or sales houses.

"Triton Digital has a way of understanding, anticipating, and solving
for the needs of broadcast radio in a way that no other technology
provider can," said Manuel Pérez del Castillo, Quality and IT Director
at Grupo Acir. "With unsurpassed innovation, sophistication, and
support, Triton Digital is the perfect partner to support the ongoing
growth and evolution of our digital audio strategy."

"We are pleased to continue to provide Grupo Acir with the best-in-class
technology and support they need to deliver and monetize their digital
audio content, and to measure their online listening audience," said
Benjamin Masse, Managing Director, Market Development and Strategy at
Triton Digital. "Webcast Metrics will provide Grupo Acir with invaluable
data to help strengthen their monetization strategy and generate
additional revenue, including audience listening information across
smart speakers, desktop, mobile, Smart TVs, tablets, and other internet
connected devices."

About Triton Digital
Triton Digital® is the global
technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton Digital provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton Digital
powers the global online audio industry with Webcast Metrics®, the
leading online audio measurement service, that makes it easy for
advertisers and brands to determine the best destination and time to
reach their target audiences. Through unparalleled integrity,
excellence, teamwork, and accountability, Triton Digital remains
committed to connecting audio, audience, and advertisers to continuously
fuel the growth of the global online industry. For more information,

About Grupo Acir
Grupo ACIR is one of the most important
media companies in Mexico. We have been recognized as leaders in
broadcasting for 50 years. Today we are ready to undertake a renewal
that seeks to better connect with our audience and advertisers through
our platforms in radio, digital, and events. With a presence in 25
cities of the Mexican territory and the most modern transmission system,
we are the preference of millions of Mexicans.

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