Market Overview

GN Hearing Introduces New Interton Ready™ Hearing Aid with Excellent Connectivity and Personalized Sound at a Compelling Price


GN Hearing, one of the world's leading hearing aid manufacturers and the
pioneer of 2.4 GHz wireless connectivity, today announced the launch of
Interton Ready, a next-generation hearing aid, aiming to help more
people with hearing loss to stay connected with the world around them.
The new Interton Ready combines the advanced and proven GN sound
technology and connectivity in a new value-based category of hearing

This press release features multimedia. View the full release here:

According to the World Health Organization (WHO), more than 400 million
people have some form of hearing loss.1 Living with
unaddressed hearing loss makes the brain work harder to follow
conversations and filter out noise, which makes interactions with others
very challenging. Hearing aids improve people's well-being and recent
major technology developments have significantly improved the hearing
experience2. GN Hearing is dedicated to providing greater
access to high quality hearing aids at an affordable price, enabling
users to hear more, do more and be more than they ever thought possible.

"Too many people accept and learn to cope with hearing loss over
time. They may prefer to avoid the hassle of finding a solution or
confronting the problem. With the new Interton Ready from GN Hearing, we
wish to challenge that behavior and show people that tackling hearing
loss doesn't have to be a big deal. They can benefit from our renowned,
tested and proven technology, in a great value hearing aid that will
improve their ability to hear, stay active, feel confident and
ultimately live their best lives,"
says Helen Ljungdahl Round,
Senior Vice President, Global Marketing at GN Hearing.

New features make life easier for users
Interton Ready is
built on the industry leading 2.4 GHz connectivity from GN Hearing,
designed and engineered to make life easier for people with hearing
loss. With its new Made for Apple feature, users can seamlessly stream
calls and music directly from Apple devices to their hearing aids. The
new Interton Sound™ app for both Apple and Android devices allows people
to control and personalize their sound experience.

Interton Ready will be available in a wide range of shapes and colors
with Nano coating by end of August 2018 in the first markets.

- ENDS -

About Interton
Interton is the GN Group's value hearing aid
range; offering advanced, tested and proven GN sound technology in
discreet, lightweight and individualized hearing aids at an affordable
price. Interton hearing aids are designed in Denmark and powered by
pioneering technology that has transformed the sound quality,
functionality and comfort of hearing aids.

About GN
The GN Group is a global leader in intelligent
audio solutions that let you hear more, do more and be more than you
ever thought possible. With our unique competencies within medical,
professional and consumer audio solutions, we transform lives through
the power of sound: hearing aids that enhance the lives of people with
hearing loss; integrated headset and communications solutions that
assist professionals in all types of businesses to be more productive;
wireless headsets and earbuds designed to support calls, music and media

With world leading expertise in the human ear, sound, wireless
technology and miniaturization, GN's innovative and intelligent audio
solutions are marketed by the brands ReSound, Beltone, Interton, Jabra
and BlueParrott in 100 countries across the world. Founded in 1869, the
GN Group today has more than 5,500 employees and is listed on Nasdaq
Copenhagen (GN.CO).

For further information, please visit

1 WHO Fact Sheet. Deafness and hearing loss. March 2018.
Accessed June 2018.
2 Kochkin S, Rogin C. Quantifying
the Obvious: The Impact of Hearing Instruments on Quality of Life. The
Hearing Review. Jan. 2000.

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