Market Overview

LegalShield's IDShield Adds New Service Options to Mitigate against Identity Theft and Medical Fraud

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IDShield Members Can Work Directly With a Licensed Private
Investigator to Remove Their Personal Information from Public Records
Sources and Monitor for Medical Fraud, Reducing the Likelihood of
Identity Theft

LegalShield,
one of North America's leading providers of affordable legal plans and
the IDShield
identity theft solution for individuals, families and small businesses,
announced today that IDShield has unveiled two new services designed to
help protect members from the increasing risk of identity theft.
IDShield now can reduce mail and phone solicitations, lowering the
number of places fraudsters and identity thieves can obtain a person's
Personally Identifiable Information (PII) – also commonly used to commit
medical identity theft. IDShield leads the identity theft protection
service industry with the most robust set of consumer protection
features on the market today.

  • Mail and Phone Solicitation Reduction: One of the most common methods
    of obtaining a person's PII is by simply going through their physical
    mailbox or trash, or attempting to gain access to information from
    direct marketing companies. Reducing the number of unsolicited phone
    calls and pieces of mail can lower the likelihood that a consumer
    could be subject to a phone scam or inadvertently click on a link that
    would launch malware on a computer. IDShield now helps members remove
    their information from public records sources, deleting their PII at
    the source. Additionally, IDShield Members can receive custom advice,
    based on their own risk profile, by speaking with a licensed private
    investigator.
  • Medical Identity Theft Mitigation: To mitigate against and detect a
    member's health insurance number or PII being used fraudulently,
    IDShield now provides a combination of services aimed to help prevent
    and detect identity theft. This includes instructions, advice and
    live-person consultations on how to obtain and read medical and
    insurance statements, as well as how to obtain and interpret the
    Medical Information Bureau (MIB) consumer report. IDShield also
    monitors members' health insurance numbers on the ‘dark web,'
    surveying millions of data points that frequently slip under the
    radar. If a member finds fraudulent information on the MIB report,
    they can speak with a licensed private investigator for advice on how
    to proceed.

"Consumer education and awareness is a critical factor in reducing the
likelihood of identity theft," said Scott Grissom, LegalShield's Vice
President of Product Leadership. "Consumers need to be aware of exactly
who has access to their personal information and how it is shared. Data
can be duplicated and shared with numerous third-party agencies,
creating an exponential number of opportunities for fraud and identity
theft. One way to reduce those opportunities is to go straight to the
source, and that starts with removing your information from national
databases that woo you to sign up for pre-approved credit cards or other
services."

IDShield also includes a limited power of attorney (LPOA) feature that
empowers a private investigator to act on a member's behalf to correct
bank and other records following an ID theft. This service is backed by
a $5 million service guarantee. If a member submits the LPOA
documentation, the investigator can request the MIB report.

Unlike the credit bureaus, consumer medical data lacks a central
clearinghouse or repository. Identity thieves could steal a person's PII
or health insurance number to see a doctor, get prescription drugs, file
claims with a member's insurance provider, or get other care. This
mixing of the health information of two separate people under one
identity could affect future treatments, insurance and payment records
and credit reports. Inaccurate or false information on the file could
also diminish one's ability to get health, disability or life insurance,
including a term life insurance policy.

"We've witnessed firsthand the devastating consequences of falling
victim to medical identity fraud," emphasized Grissom. "IDShield is
taking great measures to drive awareness of these potential dangers.
Members can contact a licensed private investigator for step-by-step
instructions and advice."

IDShield provides identity protection to more than one million
individuals. Identity theft plans start at $9.95.

About LegalShield

A pioneer in the democratization of affordable access to legal
protection, LegalShield is one of North America's leading providers of
legal safeguards and protection against identity theft for individuals,
families and small businesses. The 45-year-old company has more than
1,751,000 members that are covered by its legal and identity theft
plans. IDShield provides identity theft protection to one million
individuals. LegalShield and IDShield serve more than 141,000
businesses. Both legal and identity theft plans start for less than $25
per month.

LegalShield's legal plans provide access to attorneys with an average of
22 years of experience in areas such as family matters, estate planning,
financial and business issues, consumer protection, tax, real estate,
benefits disputes and auto/driving issues. Unlike other legal plans or
do-it-yourself websites, LegalShield has dedicated law firms in 50
states and four provinces in Canada that members can call for help
without having to worry about high hourly rates.

IDShield provides identity monitoring and restoration services and is
the only identity theft protection company armed with a team of licensed
private investigators on call to restore a member's identity.

For more information, call press and corporate relations at 580-436-1234.

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