Market Overview

Shoe Carnival Appoints Mark Worden Executive Vice President, Chief Strategy and Marketing Officer


Shoe Carnival, Inc. (NASDAQ:SCVL) ("the Company"), a leading retailer
of moderately priced footwear and accessories, today announced the
appointment of brand and marketing veteran, Mark Worden, to the newly
created role of Executive Vice President, Chief Strategy and Marketing
Officer, effective September 10, 2018.

"We are excited to welcome Mark to the Shoe Carnival team with his
incredible depth of experience as a brand builder and marketing
executive," commented Cliff Sifford, Shoe Carnival's President and Chief
Executive Officer. "We believe Mark's leadership and deep insight into
marketing and brand-building will help us as we continue on our road to
improve, innovate and enhance customer engagement and experience. We are
convinced that Mark's contributions will serve to propel Shoe Carnival
to the next level of performance and growth."

Mr. Worden will join Shoe Carnival with over 23 years of brand
management, marketing and general and executive management experience
leading international consumer packaged goods brands at the SC Johnson
Company and Kimberly-Clark Corporation. Prior to joining Shoe Carnival,
he led the Northern European region for SC Johnson and was responsible
for revenue and share growth objectives across six countries. Prior to
this role, Mr. Worden was Assistant to the Chairman and CEO of SC
Johnson as well as a Senior Marketing Director. During his tenure at
Kimberly-Clark, Mr. Worden was a Senior Brand Manager, and held multiple
marketing roles across their flagship brands. Mark has a BS in Economics
and Business Management from Cornell University and an MBA in Marketing
from The College of William & Mary.

About Shoe Carnival

Shoe Carnival, Inc. is one of the nation's largest family footwear
retailers, offering a broad assortment of moderately priced dress,
casual and athletic footwear for men, women and children with emphasis
on national and regional name brands. As of August 23, 2018, the Company
operates 402 stores in 35 states and Puerto Rico, and offers online
shopping at
Headquartered in Evansville, IN, Shoe Carnival trades on The NASDAQ
Stock Market LLC under the symbol SCVL. Shoe Carnival's press releases
and annual report are available on the Company's website at

Cautionary Statement Regarding Forward-Looking Information

This press release contains forward-looking statements, within the
meaning of the Private Securities Litigation Reform Act of 1995, that
involve a number of risks and uncertainties, such as statements about
the impact of Mr. Worden's experience and contribution on Shoe Carnival.
A number of factors could cause our actual results, performance,
achievements or industry results to be materially different from any
future results, performance or achievements expressed or implied by
these forward-looking statements. These factors include, but are not
limited to: general economic conditions in the areas of the continental
United States in which our stores are located and the impact of the
ongoing economic crisis and hurricane recovery in Puerto Rico on sales
at, and cash flows of, our stores located in Puerto Rico; the effects
and duration of economic downturns and unemployment rates; changes in
the overall retail environment and more specifically in the apparel and
footwear retail sectors; our ability to generate increased sales at our
stores; our ability to successfully navigate the increasing use of
on-line retailers for fashion purchases and the impact on traffic and
transactions in our physical stores; our ability to attract customers to
our e-commerce website and to successfully grow our e-commerce sales;
the potential impact of national and international security concerns on
the retail environment; changes in our relationships with key suppliers;
the impact of competition and pricing; our ability to successfully
manage and execute our marketing initiatives and maintain positive brand
perception and recognition; changes in weather patterns, consumer buying
trends and our ability to identify and respond to emerging fashion
trends; the impact of disruptions in our distribution or information
technology operations; the effectiveness of our inventory management;
the impact of natural disasters on our stores, as well as on consumer
confidence and purchasing in general; risks associated with the
seasonality of the retail industry; the impact of unauthorized
disclosure or misuse of personal and confidential information about our
customers, vendors and employees, including as a result of a
cyber-security breach; our ability to manage our third-party vendor
relationships; our ability to successfully execute our business
strategy, including the availability of desirable store locations at
acceptable lease terms, our ability to open new stores in a timely and
profitable manner, including our entry into major new markets, and the
availability of sufficient funds to implement our business plans; higher
than anticipated costs associated with the closing of underperforming
stores; the inability of manufacturers to deliver products in a timely
manner; changes in the political and economic environments in, the
status of trade relations with, and the impact of changes in trade
policies and tariffs impacting, China and other countries which are the
major manufacturers of footwear; the impact of regulatory changes in the
United States and the countries where our manufacturers are located; the
resolution of litigation or regulatory proceedings in which we are or
may become involved; our ability to meet our labor needs while
controlling costs; the impact of the U.S. Tax Cuts and Jobs Act of 2017;
future stock repurchases under our stock repurchase program and future
dividend payments; and other factors described in the Company's SEC
filings, including the Company's latest Annual Report on Form 10-K.

In addition, these forward-looking statements necessarily depend upon
assumptions, estimates and dates that may be incorrect or imprecise and
involve known and unknown risks, uncertainties and other factors.
Accordingly, any forward-looking statements included in this press
release do not purport to be predictions of future events or
circumstances and may not be realized. Forward-looking statements can be
identified by, among other things, the use of forward-looking terms such
as "believes," "expects," "may," "will," "should," "seeks," "pro forma,"
"anticipates," "intends" or the negative of any of these terms, or
comparable terminology, or by discussions of strategy or intentions.
Given these uncertainties, we caution investors not to place undue
reliance on these forward-looking statements, which speak only as of the
date hereof. We disclaim any obligation to update any of these factors
or to publicly announce any revisions to the forward-looking statements
contained in this press release to reflect future events or developments.

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