Market Overview

Seizing the Global HNW Expat Opportunity, 2018 - The Global Market Grew from 1 Million Individuals in 2014 to 1.2 Million in 2017 -


The "Seizing
the Global HNW Expat Opportunity"
report has been added to's

With increased global mobility, the global expat market has been growing
rapidly. Be it for lifestyle, work, retirement, or tax-efficiency
reasons, more and more HNW individuals are leaving their home countries
to start a new life abroad.

Expats constitute over 11% of the global HNW population, equating to
around 1.2 million individuals. This represents a sizable (albeit
competitive) target market for wealth managers to target a desirable but
highly competitive group with tailored product suites.

The US is home to the largest expat market when considering number of
individuals (around 170,000). However, it is in the UAE, Singapore, and
Hong Kong where expats constitute the largest proportion of the resident
HNW population and where competition is thus the fiercest.

Looking at origins, HNW expats from Greater China and the Indian
subcontinent make for the largest target markets, closely followed by
HNW expats from the US and the UK. Service requirements can differ
significantly between these diasporas, justifying the formation of
dedicated desks reaching out to specific client groups.

Key Findings

  • The global HNW expat market grew from 1 million individuals in 2014 to
    1.2 million in 2017.
  • Expats who emigrated from Greater China and the Indian subcontinent
    make for the largest target markets.
  • 60% of HNW expats have resided in their country of choice for five
    years or more. However, those who expatriated as part of a job
    transfer are less likely to migrate permanently.
  • 40% of HNW expats migrated to start a business, while another 24%
    expatriated as part of a job transfer.
  • 34% of HNW expats have been acquired via client referrals and
    contacts, and 20% via internal referrals.

Key Topics Covered

1. Executive Summary

2. The HNW Expat Opportunity is Concentrated in Key Hubs

3. Understanding HNW Expats: 40% of HNW Migrants Have Expatriated to
Start a Business

4. Targeting: Reaching Out to Expats Pre-Departure is Critica

Companies Featured

  • Amaroo
  • Bank of China
  • N26 Bank
  • Abu Dhabi Commercial Bank
  • Emirates NBD
  • Arab Bank
  • HSBC
  • HDFC Bank
  • ICICI Bank
  • IndusInd Bank
  • Kotak
  • Axis
  • IDBI Bank
  • United Bank of India
  • Bank of Baroda
  • Deutsche Bank
  • Standard Chartered
  • Citi
  • Westpac
  • Aldermore
  • Credit Suisse
  • Lloyds Bank
  • HR Blocks

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