Market Overview

Fantasy Football Transformed

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FanDuel Offers a New Look, New Products and More Ways to Win

Today, FanDuel announced the launch of its new slate of products and
experiences for the 2018 fantasy football season, and it will truly
transform the way sports fans engage with football.

FanDuel will debut two exciting free-to-play games that will be a
departure from traditional fantasy contests. Rather than drafting
players, simply pick your favorite teams each the week, for the
opportunity to defeat your friends and win some great cash prizes.

  • Can you survive FanDuel and win $250,000? – Sign up for
    FanDuel's free season-long Survivor contest on Week 1 of the football
    season and pick a team each week (can't duplicate picks) that you
    think will win. See if you have what it takes to come back each week
    and survive until the end of the season for a share of the $250k prize
    pool. https://www.fanduel.com/campaign-nfl-survivor
  • Go ahead and Pick'em – FanDuel is introducing Gridiron Pick'em
    presented by Roman, a weekly selection contest where users will need
    to correctly pick the winners of each football game (Sunday-Monday
    Night) for a chance to win a share of a $10,000 prize pool. If no one
    selects all of the winners correctly, the prize pool will carry over
    to the following week. https://www.fanduel.com/campaign-gridiron-pickem

Montana to Rice. Pippen to Jordan. Gretzky to Messier and now
Moreways to Win!

The 2018 fantasy football season will also feature the launch of
FanDuel's new advertising campaign, "Moreways to Win." FanDuel is
introducing John Moreways and Sammy Win (the world's first multi-sport,
mega-star duo) as their new spokesmen. Through their storied exploits on
the field (or court, ring, track...any surface on which sports are
played) the iconic duo shows there are always Moreways to Win on
FanDuel. This 360 campaign concepted by VaynerMedia will be featured on
television, radio, online, out-of-home, and social media. To see the
launch of the new campaign click on
https://youtu.be/xpJTlub6nX8.

"We reinvented the FanDuel experience this year with new casual games,
simpler scoring formats, fantasy drafting tools, a personalized lobby,
more free contests, and a totally redesigned look and feel," said Mike
Raffensperger, CMO of FanDuel Group. "This transformative experience
needed an equally ambitious marketing campaign, and we're excited to
introduce John Moreways and Sammy Win, who represent the passion, fun,
and competitive nature of all fantasy sports fans."

FanDuel
continues to innovate in 2018 with the following enhancements that will
make fantasy football easier to play:

  • Play with Friends – It is now easier than ever to challenge
    your friends in private head to head fantasy contests for cash or
    bragging rights.
  • FanDuel's Simpler Interface – For anyone new to FanDuel,
    signing up has never been easier. With only a few simple steps to sign
    up, new users will now be greeted with a personalized welcome page
    tailored with contests and content that meet a user's level of
    experience and interests. www.fanduel.com
  • Guru – Introducing Guru, a brand new research tool to guide
    users through the lineup selection process. Guru will help users make
    smarter player choices and build better fantasy teams, not only
    suggesting players to draft, but explaining the strategy behind
    specific picks as users move through the drafting process.
  • Enhanced research and Scoring - As part of FanDuel's effort to
    invest in content, users will find a new research tab on FanDuel.com
    featuring expert opinions and analysis from a wide range of trusted
    media outlets, including numberFire and Rotogrinders. Users will also
    be able to track specific players that they didn't select in their
    lineup to find out how they performed. In addition, FanDuel.com will
    have box scores with stats from every football game to track game
    stats and game results.

About FanDuel

FanDuel, a division of FanDuel Group, was founded in 2009. FanDuel has
redefined fantasy sports in pursuit of its mission of making sports more
exciting. FanDuel offers a multitude of one-day, weekly and season-long
game options for NFL, NBA, MLB, NHL, Golf, NASCAR, WNBA, and the EPL,
with new public and private leagues forming daily, ranging in size from
two to thousands of players. FanDuel drives fan engagement, hosting
numerous live events and creating once-in- a-lifetime experiences for
sports fans throughout the year.

About FanDuel Group

FanDuel Group is an innovative sports-tech entertainment company that is
changing the way consumers engage with their favorite sports, teams, and
leagues. The premier gaming destination in the United States, FanDuel
Group consists of a portfolio of leading brands across gaming, sports
betting, daily fantasy sports, advance-deposit wagering, and TV/media,
including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a
presence across 45 states and 8 million customers. The company is based
in New York with offices in California, New Jersey, Florida, Oregon, and
Scotland. FanDuel Group is a subsidiary of PaddyPower Betfair plc, a
leading international sports betting and gaming operator and a
constituent of the FTSE 100 index of the London Stock Exchange.

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