Market Overview

Rite Aid Names Havas North America as New Agency of Record of Brand Strategy and Creative

Share:

Rite Aid Corporation (NYSE:RAD), one of the nation's leading drugstore
chains, announced today that it has named Havas North America as its new
Agency of Record with an emphasis on brand strategy and creative. Under
the agreement, Havas will form a team of top talent known as the "Well
Village," which will include thought leaders with vast experience in
retail healthcare strategy and creative from across the agency's
network, designed to provide Rite Aid with a comprehensive suite of
marketing services.

"Innovation is a critical component of Rite Aid's strategy, so we're
pleased that our new agency partner shares our passion for innovative
consumer-centric solutions as well as our commitment to improving the
health and wellbeing of our customers," said David Abelman, Rite Aid
executive vice president of marketing. "Working closely with our
marketing team and key functional areas, Havas will play a critical role
in helping us develop compelling content and messaging that resonates
with our valued customers, elevates our brand and helps grow our
business by creating a differentiated experience in our stores and
online."

Among Havas' areas of focus will be wellness+ rewards, Rite Aid's
award-winning customer loyalty program. Launched in 2010, Rite Aid has
used wellness+ rewards to create personalized experiences for
customers based on how they shop Rite Aid stores and interact with the
company's brand. Havas will build upon the success of wellness+
rewards
by creating new programs that offer additional value to
current members and drive the acquisition of new customers.

"As a trusted retail healthcare company for more than 50 years, Rite Aid
is a strong brand that champions wellness in the communities they
serve," said Havas Creative, North America CEO and Chairman Paul
Marobella. "When we explored the distinct needs of the Rite Aid brand,
we knew we needed a solution as unique as their business. By forming our
Havas Well Village team, we will be bringing together the best creative,
media, retail and health minds at Havas to help accelerate Rite Aid's
opportunity as champions of wellness across its footprint of more than
2,500 stores as well as its online and mobile channels."

Havas will also partner with Rite Aid to develop an integrated,
multi-faceted marketing campaign in support of the company's 2018-19
immunization program, beginning with flu this fall.

Rite Aid Corporation is one of the nation's leading drugstore chains
with fiscal 2018 annual revenues of $21.5 billion. Information about
Rite Aid, including corporate background and press releases, is
available through the company's website at www.riteaid.com.

Havas Creative, North America is a progressive creative agency network
focused on being the most meaningful partner to the modern CMO. It
offers a comprehensive mix of capabilities within three distinct
networks; Havas, Arnold and The Annex, including creative, experience
design, cognitive, data and technology as well as unique access to other
Vivendi-owned properties. With agencies in NY, Chicago, Boston, Los
Angeles, Atlanta and others, Havas North America brings nearly 2,700 of
the most talented people in the business. As the most modern, flexible
and agile network in the North America, Havas reinforces the following
five key pillars in everything it does: creativity, culture, community,
consumer experience and commerce. We are creators. We are data. We are
social. We are ideas. For more information, visit havas.com or
follow Havas on Twitter (@havas),
Facebook (facebook.com/havas)
and Instagram (@havas).

View Comments and Join the Discussion!