Market Overview

Daily Number – "The Crown Jewel of Daily Fantasy Sports" – Launches as a New, Groundbreaking Daily Fantasy Sports Platform, Providing Unparalleled Control of Lineups and Potential Winnings


Backed By All-Pro Richard Sherman, Austin-Based Start-Up Plans
Industry Disruption

Calling an audible on the multi-billion-dollar daily fantasy sports
(DFS) industry, Daily
today announced itself as a new player in the market. The
company is co-founded by successful entrepreneur Tom McAuley and World
Champion & All-Pro cornerback Richard Sherman.

The company's patent-pending platform empowers fans to select their own
degree of difficulty and subsequent prize, by picking any combination of
players – from a lineup filled with all-stars to a roster comprised of
role players – to simply beat a preset target score known as the Daily
. The new offering provides unmatched control and enhanced
transparency for DFS players throughout the United States.

"We're simplifying the DFS format for the everyday sports fan while
maintaining the core gameplay principals that have made fantasy sports
so massively popular," said Tom McAuley, co-founder & chief executive
officer of Daily Number. "We are driven by the opportunity to develop a
proprietary platform and customer database that will be extremely
valuable to many industry stakeholders as sports gaming continues to
evolve in the United States."

Daily Number utilizes proprietary algorithms that consider a myriad of
factors – including the game slate, available players, and matchups – to
determine the day's target score. The game assigns a star-rating for
each player based on criteria such as matchup strength and historic and
recent performance. Prizes are variable based on the star power of the
selected lineup. All-star rosters offer smaller prizes for beating the
target score whereas a lineup of role players provides the opportunity
for players to win BIG. Come game time, all lineups face-off against the Daily
which represents the threshold your lineup must exceed to
win the predetermined prize.

"Daily Number is a game-changer! I've been pitched numerous DFS
opportunities, but nothing has even come close to comparing to Daily
Number," said Sherman, Daily Number co-founder and chief brand
ambassador. "I'm extremely excited to be a founding partner and look
forward to playing an active role in helping the company grow during
this very dynamic time in our industry."

As co-founder and chief brand ambassador, Sherman will star as the King
of Talking Smack in an upcoming creative video
advertising campaign
which will showcase several different sides of
the star athlete's personality. McAuley is a successful entrepreneur; in
2014, he founded Hubstar, a VC-backed sports media company that is
changing the way fans engage with live sporting events. Hubstar's
flagship product, Realtime Brackets has partnered with the likes of CBS
Interactive, SB Nation, & Sporting News and been sponsored by major
national brands such as Reese's & 5-hour Energy.

Daily Number will initially offer paid contests to iOS
users in 23 states in which daily fantasy sports are permitted.

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