Market Overview

U.S. Cellular Introduces New Unlimited with Payback Plan

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Get Paid Back for Data You Don't Use

It's time to switch to U.S. Cellular and stop wondering if you're
overpaying for your unlimited data plan. With U.S. Cellular's new
Unlimited with Payback plan, you can take advantage of an unlimited data
plan that pays you back for data you don't use. Customers will get paid
back $10 per month via a monthly bill credit when they use less than 3GB
of data per line, so a family of four can save up to $40 per month.
Unlimited with Payback, which is only available at U.S. Cellular, makes
wireless plan selection transparent.

"We treat our customers fairly, so when it comes to your bill, you know
what to expect each month," said Grant Leech, vice president of brand
marketing at U.S. Cellular. "We know that customers are looking for more
from their unlimited data plans, so Unlimited with Payback provides
customers with the freedom of unlimited along with our award-winning
network that pays you back when you don't use all of your data."

U.S. Cellular's Total Plans with No Hidden Fees have no activation fees,
no monthly device connection charges, no phone upgrade fees and no data
overage fees, and customers on a single unlimited plan can save up to
$120 per year versus Verizon. Combined with an additional $120 annually
on savings through Unlimited with Payback, U.S. Cellular customers can
save up to $240 per year versus Verizon's single line unlimited data
plan. U.S. Cellular offers customizable plans to fit all customers'
needs including a 2GB Total Plan.

Additionally, customers who refer their friends to U.S. Cellular can
earn up to $200 per account when their friends activate a smartphone on
a Total Plan.

Total Plan with Unlimited Data with Payback, Autopay/Paperless
billing and credit approval required. Taxes and charges such as USF and
RCRF apply. Unlimited Data Plan(s) will stream at speeds of up to 3.0
mbps and will automatically shift to 2G when each line reaches 22GB.
Additional terms apply. See uscellular.com for details. Price savings
based on Total Plan single line unlimited data plan cost savings of
$10/month over 12 months ($120/year) vs. Verizon's gounlimited.
Verizon's pricing may exclude taxes and fees and is subject to change.
Verizon features and international options differ. Verizon pricing found
on their website as of 8/17/18.

About U.S. Cellular

U.S. Cellular is the fifth-largest full-service wireless carrier in the
United States, providing national network coverage and industry-leading
innovations designed to elevate the customer experience. The
Chicago-based carrier offers coverage where the other carriers don't and
a wide range of communication services that enhance consumers' lives,
increase the competitiveness of local businesses and improve the
efficiency of government operations. For the fifth time in a row, U.S.
Cellular has the Highest Wireless Network Quality Performance, according
to J.D. Power's twice-annual U.S. Wireless Network Quality Performance
Study, and 99 percent of customers have access to 4G LTE speeds. To
learn more about U.S. Cellular, visit one of its retail stores or www.uscellular.com.
To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular,
Twitter.com/uscellular
and YouTube.com/uscellularcorp.

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