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Atria Wealth Solutions Appoints John Reinhardt as Chief Technology Officer

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Atria Wealth Solutions, a modern wealth management solutions holding
company, today announced it has hired John Reinhardt as Chief Technology
Officer. He will be responsible for managing the evolution of Atria's
technology platform as the firm continues to enhance and build new
technology capabilities to better serve advisors and their clients.

Reinhardt has more than 20 years of experience serving in technology
management roles in financial services. His deep understanding of wealth
management technology coupled with execution expertise, will help ensure
Atria's subsidiaries offer the most competitive and efficient platform
in the industry.

"Today, any company, regardless of industry, is required to be a
technology company. Those which fail to prioritize technology are
essentially not competing," said Reinhardt. "I am excited to join a firm
that leads and invests in technology to drive one of the most powerful
offerings in the industry. Atria recognizes the rapid change taking
place in wealth management due to evolving demographics, changing
expectations and one of the greatest transfers of wealth in our history,
and is committed to providing advisors with capabilities that empower
them and grow their businesses."

"The addition of John to the Atria executive team demonstrates our
dedication to investing in the superior talent and resources that will
propel us forward," said Eugene Elias, COO and Founding Partner of Atria
Wealth Solutions. "We view technology as a sophisticated mechanism to
provide advisors and clients with outstanding service. With that in
mind, we are fiercely committed to building the best platform, and
therefore providing the best service, in the marketplace for both
advisors and financial institutions."

Prior to joining Atria, Reinhardt served as Director of Information
Systems at Stifel Financial (NYSE:SF). In this role, he was responsible
for implementing organizational procedures and overseeing the department
which encompassed application development, testing, project portfolio
delivery and production support for the entire firm. Prior to Stifel
Financial, Reinhardt held senior technology roles at Barclays Wealth
America, Lehman Brothers and Neuberger Berman.

In addition to Reinhardt, Atria recently announced three senior-level
hires; Matthew Bassuk joined as National Director of Recruiting for the
Independent Advisor Channel, Brian Bichler as Head of Platform
Experience, and Travis Grimm as Head of Program Management.

About Atria Wealth Solutions

Atria Wealth Solutions (Atria) is a modern wealth management solutions
holding company designed specifically for today's advisors and their
clients. Headquartered in New York City, Atria's core mission is to
empower its subsidiaries' financial advisors with a next generation set
of tools, services and capabilities that support their growth and enable
them to prosper in a digitally connected and constantly evolving
financial environment. Atria's subsidiaries include FINRA member
broker-dealer and registered investment advisor firms CUSO Financial
Services, L.P. and Sorrento Pacific Financial, LLC. For more
information, please visit www.atriawealth.com.

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