Market Overview

Rare Apple-1 Heading To Auction Will Be Scanned At Invaluable To Reveal Unique Digital "DNA"


Fully operational unit for sale by RR Auction, one of only 60-70 that
remain of first 200 built by Steve Jobs and Steve "Woz" Wozniak in 1976

Scan highlights exclusive Invaluable/Artmyn partnership aimed at
increasing art market transparency and buyer confidence

A rare Apple-1 computer, the first personal computer produced by Steve
Jobs and Steve "Woz" Wozniak at the fledgling Apple Computer Co. in Palo
Alto, CA in 1976, is being offered for sale by RR Auction on Invaluable,
the world's leading online marketplace for fine art, antiques and

The "Remarkable Rarities" sale will take place Sept. 25 at 1 p.m. at
WeWorks, 200 Portland St., Boston.

To highlight the upcoming sale, the Apple-1 will be scanned at
Invaluable with technology created by Artmyn, a Swiss company
revolutionizing how art is experienced, promoted and secured online. The
scan reveals the Apple-1's unique digital "DNA" as it heads to auction.
The scan and a demonstration of the fully operational Apple-1 will be
held Sept. 5 at 11 a.m. at Invaluable's headquarters, 38 Everett St.,
Allston. Here is a video
of an initial scan

The Apple-1 being auctioned is one of only 60-70 remaining of the
original 200 that were designed and built by Jobs and Wozniak and sold
for $666.66 at The Byte Shop in Mt. View, CA – one of the first personal
computer shops in the world, said Bobby Livingston, Executive Vice
President at RR Auction.

The consigner paid $300 to the original owner, a co-worker who bought it
at The Byte Shop, said Livingston. He began learning BASIC and writing
small programs and even after outgrowing the system, held on to it,
realizing it could one day be a piece of computing history. In 1982, he
attempted to sell his Apple-1 to Wozniak for $10,000 – an offer that,
fortunately for him, went unanswered, said Livingston.

The record auction price for an Apple-1 is $815,000, established in 2016.

"The Apple-1 was the first in the evolution of products from Apple that
would forever change the world we live in," said Livingston. "It's
fitting that the cutting-edge technology that is being used to scan,
capture and identify this historic computer is poised to revolutionize
the auction business."

Corey Cohen, a computer historian and Apple-1 expert who documented the
authenticity of this unit and will demonstrate it at the Sept. 5 press
availability, said, "This Apple-1 board is one of the few known
operational units that has never been modified or had circuit traces cut
then repaired. This Apple-1 even includes the original keyboard used by
the current owner back in the 1970's."

The scanning at Invaluable highlights an exclusive global partnership
between Invaluable and Artmyn aimed at improving the online buying
experience and increasing transparency and buyer confidence in the
online art market. Under the partnership, announced today, Invaluable
will offer auction houses exclusively on its marketplace free access to
Artmyn's scanning technology.

"We couldn't be more excited about the sale of this historic piece of
technology," said Invaluable CEO Rob Weisberg. "The innovative scanning
technology we're showcasing is a giant step towards greater transparency
in the art and collectibles market that we believe will increase buyer
confidence in the online art market. To showcase it with an Apple-1 is
just incredible and fitting."

Artmyn's technology scans artworks and objects like the Apple-1 and
captures tens of thousands of photographs with different light sources
and spectrums, including UV lights. The scanning process generates a 5D
interactive file and a short immersive video containing more than 1.5
billion pixels - offering owners, auction houses, consignors and buyers
unparalleled views and feelings of texture for each scanned object.

"This allows you to ‘touch with your eyes' and experience and interact
with a digital twin of the Apple-1 as if the original was in your own
hands," said Artmyn co-founder and CEO Alexandre Catsicas.

The scanning process reveals the signature elements of an artwork or
object, such as topography, properties of color and levels of
reflection, said Catsicas. This video
of two oil paintings is an example of what viewers will see.

"This process safely captures specific features – the ‘DNA' of the piece
– and then generates unique digital fingerprints that allow owners and
interested buyers to monitor the condition of artworks and objects over
time. Scanned artworks will now become unfalsifiable," added Catsicas.

In the case of the Apple-1, the scan will allow a 5D look at the iconic
desktop, offering zeroed-in views of distinguishing details on the top
and bottom of the piece.

Weisberg called the Artmyn partnership "an incredible opportunity for
our auction house partners to promote their sales in a unique way while
also digitally preserving the ‘DNA' of artwork, which ensures the
authenticity and traceability of the pieces.

"It revolutionizes the way art can be experienced online," he added.
"These images will be posted on Invaluable to provide buyers with a new,
incredibly detailed immersive experience. All the scanned pieces will be
offered for sale exclusively on our global marketplace."

Under the partnership agreement, Invaluable will offer auction houses
that are exclusively on its marketplace access to Artmyn's scanning
technology free of charge.

Among the Artmyn benefits:

  • Dramatically Enhanced Authentication – The captured "DNA" of an
    artwork contributes to the authentication of the piece going forward,
    increasing buyer confidence and protecting owners and collectors from
    potential forgeries.
  • Increased security and insurance protection - Any damage or
    modification to the artwork after the first scan will automatically be
    detected during subsequent scans – a major advantage for security and
    insurance purposes.
  • Unprecedented transparency – The first-ever Biometric Passport,
    an individualized, highly-secured digital document, will remains with
    the artwork over its lifetime, giving owners and collectors
    unprecedented transparency and assurance.
  • Personalized digital experience – Collectors can promote,
    magnify and share their art collections like never before by creating
    highly secure personalized and interactive videos with audio
    commentary that will vividly tell the stories of their artwork.

For more information on Invaluable, to view upcoming auctions and shop
from galleries and dealers, please visit

About Invaluable
Invaluable is
the world's leading online marketplace for buying fine art, antiques and
collectibles. Working with more than 5,000 of the world's premier
auction houses, dealers and galleries, Invaluable helps buyers from
nearly 200 countries connect with the things they love. With
best-in-class online bidding technology, along with a fixed-price retail
platform, Invaluable provides sellers with e-commerce and marketing
solutions, as well as auction management software. Recently called "one
of the fastest growing e-commerce sites in the art world" by Blouin
ArtInfo, Invaluable has also been recognized by Deloitte's Technology
Fast 500™ and the EY Entrepreneur Of The Year® program in both 2015 and
2016. Headquartered in Boston, Invaluable also has offices in the United
Kingdom, France, Germany, Belgium and Australia. For more information,
visit or
follow us on Twitter at @InvaluableLive.

About RR Auction
in Boston's North End, RR Auction is a globally recognized and trusted
source for rare documents, manuscripts, autographs and historic
artifacts. Since its inception in 1980, RR has achieved countless
record-setting prices in over 425 successful sales, including Truman
Capote's hand-notated manuscript for Breakfast
at Tiffany's
 for over $300,000, President
Kennedy's 1963 convertible
 for $318,000, and a pair of Bonnie and
Clyde's guns for over $500,000. Internationally known and frequently
featured in all media outlets—with appearances on NBC's Today Show, CBS
This Morning, Fox News, the New York Times Sunday Magazine, and the
London Times—RR Auction prides itself on selling authentic material,
thoroughly examined by in-house experts and third-party authenticators,
to uphold the guarantee of authenticity. With a stunning full-color
print catalog and a massive online presence, RR Auction's nearly four
decades of business continue to grow, achieving record prices for
clients around the world.

About Artmyn
Born at the Swiss
Federal Institute of Technology in Lausanne, ARTMYN
develops sophisticated technological tools that revolutionize the way
Art is experienced, promoted and secured on screen. Thanks to its new
generation of scanners and algorithms, Artmyn's technology extracts the
unique features of an artwork - its "DNA" – under different light
sources, including ultra-violet light. This proprietary technology
generates interactive 5D images and movies accessible from any mobile
device, as well as unfalsifiable digital fingerprints. When acquiring
these features unique to each artwork, a first scan will create a
fingerprint allowing for any damage or modification to be automatically
detected during subsequent scans, hence easing the authentication
process. Headquartered in Lausanne, Artmyn also provides a scanning
center under free-trade zone at the Geneva Freeport in Switzerland. For
more information, visit
and follow us on Facebook and Instagram @artmyn.official.

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