Market Overview

First Insight Named a Sample Vendor in Gartner's 2018 "Hype Cycle For Retail Technologies" For Sixth Consecutive Year and in Gartner's 2018 "Hype Cycle For Digital Commerce"


Insight, Inc.
, a technology company transforming how leading
retailers make product investment and pricing decisions, today announced
that it has been named in the July 2018 Gartner "Hype
Cycle for Retail Technologies
," a report by Gartner Research
Director Robert Hetu, and the July 2018 Gartner "Hype
Cycle for Digital Commerce
," a report by Gartner Research Director
Mike Lowndes. This marks the sixth consecutive year that First Insight
has been included in the retail technologies list of Sample Vendors and
the company's first inclusion in the digital commerce list.

The Hype Cycle reports are published annually by Gartner, a leading
information technology research and advisory company. First Insight was
named in the category of "Customer-Centric Merchandising and Marketing"
in both reports, which Gartner defines as technology that "supports
retailer efforts to offer the right product assortments to customers,
defines the customer behavioral segments, defines critical elements of
differentiation and service delivery standards, and measures the impact
of all activities based on customer behavior segments." Customer-Centric
Merchandising and Marketing is recognized as being in the "Slope of
Enlightenment" phase of its life cycle, meaning that "Focused
experimentation and solid hard work by an increasingly diverse range of
organizations lead to a true understanding of the technology's
applicability, risks and benefits. Commercial off-the-shelf
methodologies and tools ease the development process."

In describing how retailers can benefit from technologies such as those
offered by First Insight, Mr. Hetu and Mr. Lowndes note, "Customer
centricity requires the application of algorithms to big data to extract
meaningful information to enable customer-centric actions across
merchandising and marketing."

Gartner also notes:

  • "Targeted assortments and strategically placed inventory aligned with
    targeted marketing will increase sales and margins while reducing
    costs and improving customer experience."
  • Gartner indicates a benefit rating of "high" for retailers who
    implement customer-centric merchandising approaches.

"We are proud to be included among such technology innovators as one of
the Sample Vendors in the Customer-Centric Merchandising and Marketing
category of this year's Hype Cycle reports," said Greg Petro,
founder and CEO of First Insight. "By helping retailers and brands tap
into the voice of their customers, we are equipping them with the
knowledge they need to make optimized product and pricing decisions, and
maximizing their opportunities for profitability and growth."

Founded in 2007, First Insight is a cloud-based technology company and
provider of the world's leading platform for empowering retailers and
brands to introduce the right products at the right price. The First
Insight solution, InsightSuite, applies predictive analytic models to
online data collected from thousands of consumers giving merchants,
designers, marketers and planners insight into consumer demand and
optimal entry price points for new products. First Insight's accurate,
scalable, high-speed solution can significantly reduce time to market,
enabling companies to capitalize on winning products ahead of their

Gartner does not endorse any vendor, product or service depicted in
its research publications, and does not advise technology users to
select only those vendors with the highest ratings. Gartner research
publications consist of the opinions of Gartner's research organization
and should not be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular

About First Insight, Inc.

First Insight is the world's leading provider of solutions that empower
brands to incorporate the voice of the customer into the design and
merchandising of new products. Through the use of online consumer
engagement, the First Insight solution gathers real-time consumer data
and applies predictive analytic models to create actionable insights,
which drive measurable value. Retailers, manufacturers and brands use
the First Insight solution to design, select, price and market the most
profitable new products for reduced markdown rates and improved sales,
margins and inventory turnover. Customers include some of world's
leading vertically integrated brands, sporting goods companies,
department stores, mass merchant retailers and wholesalers. For further
information, please visit

View Comments and Join the Discussion!