Market Overview

Global Electronic Handheld Massager Market 2018-2022| Easy Availability of Products to Spur Demand | Technavio


The global electronic handheld massager market 2018-2022 is expected to
post a CAGR of close to 6% during the forecast period, according to the
latest market research report by Technavio.

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Technavio has published a new market research report on the global electronic handheld massager mark ...

Technavio has published a new market research report on the global electronic handheld massager market from 2018-2022. (Graphic: Business Wire)

A key factor driving the growth of the market is the effectiveness of
handheld massager. A handheld massager is beneficial to a wide range of
people, from athletes to office workers, due to the various benefits
offered. Individuals prefer handheld massagers over traditional massages
due to their ease of use and immediate results. The benefit of using
electronic massagers for athletes include relieving muscular tightness
and the stress on bones and joints post workout. This reduces the
tendency of muscular spasm, soreness, and fatigue. The benefits offered
also include better functionality, reduction in blood pressure, increase
in immunity, and elimination of body pain.

This market research report on the global
electronic handheld massager market 2018-2022
also provides an
analysis of the most important trends expected to impact the market
outlook during the forecast period. Technavio classifies an emerging
trend as a major factor that has the potential to significantly impact
the market and contribute to its growth or decline.

This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing

In this report, Technavio highlights the ease of availability of
products as one of the key emerging trends in the global electronic
handheld massager market:

Global electronic handheld massager market:
Ease of availability of products

Currently, electronic handheld massages are easily available in stores
and online websites. The rapid growth of the e-commerce industry over
the past couple of years has provided notable opportunities for consumer
goods vendors in terms of supply chain management and geographic
expansion. This channel not only makes it easier for consumers to place
orders and buy them but also reduces the cost associated with inventory
storage, display, and other operational costs for manufacturers.

"The growing popularity of online stores will ensure availability of
massagers across the globe. The range of products in the electronic
massagers category has also witnessed a rise with the introduction of
several lines of these products that cater to the specific requirement
of customers. The manufacturers are also open to supplying their
products to new distributors and retailers and reducing the complexity
of operations to attract more wholesale buyers. These factors ultimately
simplify the supply chain and ensure easy availability of their
says a senior analyst at Technavio.

Global electronic handheld massager market:
Segmentation analysis

This market research report segments the global electronic handheld
massager market by distribution channel (retail outlets and online
stores) and geographical regions (APAC, EMEA, and the Americas).

The Americas led the market in 2017 with a market share of more than
42%, followed by APAC and EMEA respectively. The dominance of the
Americas can be attributed to the increased adoption and greater
availability of products in the region, and the trend is expected to
continue during the forecast period.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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