Market Overview

Padilla Named U.S. AOR for Ribera del Duero and Rueda Wines


Ribera del Duero and Rueda, two of the leading wine regions in Spain,
have selected Padilla as its agency of record in the U.S. Padilla has
led the regions' U.S. trade marketing program since 2016. Expansion of
that work will include consumer media relations, influencer marketing,
digital advertising, website design and database management.

The Ribera del Duero region is known worldwide for its Tempranillo
grapes and red wines, and Rueda for its Verdejo grapes and white wines.
Both neighboring regions are highly regarded for producing some of the
finest Spanish wines today.

Padilla's trade
marketing program
included designing and executing multi-prong
marketing partnerships across the U.S. (distributor, integrated retail
chains and national on-premise accounts). All report category sales
growth from 20 to 100 percent.

"We are thrilled to be named AOR for these two awe-inspiring Spanish
wine regions," said Matt Kucharski, Padilla president, "and to build
even greater awareness of and loyalty to their brands in the North
American market."

About Padilla

Padilla is an independently operated, globally resourced public
relations and communication company with offices across the United
States. The agency builds, grows and protects brands and reputations
worldwide by creating purposeful connections with the people who matter
most through public relations, advertising, digital and social
marketing, investor relations and brand strategy. Padilla includes the
brand consultancy of Joe Smith, the food and nutrition experts at
FoodMinds, and the research authorities at SMS Research Advisors.
Clients include 3M, Barnes & Noble College, Blue Cross and Blue Shield
of Minnesota, Cargill Animal Nutrition, Hass Avocado Board, Mayo Clinic,
Prosciutto di Parma, Rockwell Automation, Sanofi Pasteur, U.S. Highbush
Blueberry Council, the Virginia Lottery and Welch's. Padilla is an
AVENIR GLOBAL company and is a founding member of the Worldcom Public
Relations Group, a partnership of 132 independently owned partner
offices in 115 cities on six continents. Connect with purpose at

About D.O. Ribera del Duero

Located roughly two hours northwest of Madrid, D.O. Ribera del Duero
provides a benchmark for quality in the Spanish wine category throughout
the world. With an extreme climate perfectly suited for quality
grape-growing and ripening, Ribera del Duero wines represent the
pinnacle of Spanish winemaking and the ultimate expression of Spain's
most noble red grape: Tempranillo. The region's frigid winters and a
rocky, rigid terrain produce Tempranillo grapes that develop a character
all their own, resulting in full-bodied, rugged wines with a multitude
of pairing options.

About D.O. Rueda

D.O. Rueda was founded in 1980, the first D.O. in Castilla y Leon and is
ranked as the top white wine region in the Spanish market, according to
Nielsen. Situated on a high plateau with a continental climate, Rueda
has long cold winters, short springs and hot summers, perfect for the
Verdejo grape, the dominant varietal in the region. High elevations and
gravelly stone soils allow the Verdejo to ripen by mid-September and
develop deep aromas and flavors resulting in dry, fresh wines that are
food-friendly and accessible.

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