Market Overview

Blue Cross Blue Shield of Georgia (BCBSGa) to Change Brand Name to Anthem Blue Cross and Blue Shield

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Blue Cross and Blue Shield of Georgia (BCBSGa), which includes Blue
Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield
Healthcare Plan of Georgia, Inc., is changing its brand name to Anthem
Blue Cross and Blue Shield (Anthem), taking on a trusted name that
symbolizes quality for millions of consumers across the country.
Additionally, Greater Georgia Life, an affiliated Anthem plan, is
changing its brand name to Anthem Life. The change will provide a
recognizable brand identity for innovative programs, services and tools
for existing and new consumers.

The name change will take effect Jan. 1, 2019.

"We are excited to take Anthem Blue Cross and Blue Shield as our new
brand name," said Jeff Fusile, president of Blue Cross and Blue Shield
of Georgia. "The Anthem brand reflects what consumers are looking for in
their health care partner simplicity, accessibility and affordability.
While our name may be changing, we remain committed to providing the
same high quality, affordable plans and services that our consumers
expect and maintaining strong collaborative partnerships with our
industry leading network of medical professionals who provide high
quality care to our members every day."

BCBSGa employs approximately 4,900 associates who call Georgia home.

"Our dedication to Georgia is unwavering. Over the next few months,
consumers will begin to see the new Anthem Blue Cross and Blue Shield
name in the marketplace," Fusile said. "We believe this change reflects
our commitment to bringing new products and services to the people of
Georgia."

About Blue Cross and Blue Shield of Georgia

Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield
Healthcare Plan of Georgia, Inc. are independent licensees of the Blue
Cross Blue Shield Association. The Blue Cross Blue Shield names and
symbols are registered marks of the Blue Cross and Blue Shield
Association. Additional information about Blue Cross and Blue Shield of
Georgia, Inc. is available at www.bcbsga.com.
Also, follow us on Twitter at www.twitter.com/@BCBSofGA_News.

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