Market Overview

Petsky Prunier Advises eCommerce Marketing Agency BVAccel on its Majority Investment from August Spark


is pleased to announce it has advised Brand Value
Accelerator (BVAccel), one of the largest and fastest growing Shopify
Plus agencies, on its majority investment from August Spark, the
newly-formed family office of Michael Cassidy, founder and former CEO of
leading advertising technology company Undertone, which was acquired by
marketing software firm Perion in 2015.

Founded in 2013, BVAccel boasts a successful track-record of scaling
innovative brands, including MVMT Watches, RedBull, Rebecca Minkoff,
Tommy John, Chubbies, Untuckit, and Boll & Branch, among others. As one
of the earliest Shopify Plus agency partners, BVAccel has designed,
developed, and optimized cutting-edge eCommerce storefronts for hundreds
of digital brands. Customers also leverage BVAccel's marketing services
for the agency's unique understanding of the customer journey and
ability to drive decision-making through data. This combination of
eCommerce, design, and marketing expertise creates a unique offering for
high-growth, high-volume brands looking to serve consumers across
multiple channels and devices.

BVAccel has been recognized as a member of the Inc. 5000 list of fastest
growing companies and has also been named one of the Best Companies to
Work for in San Diego by San Diego Business Journal. Headquartered in
San Diego, with additional offices in Columbus, Los Angeles, and New
York City, the BVAccel team consists of more than 125 eCommerce
strategists, designers, developers, data scientists, marketers, and more.

In partnership with August Spark, BVAccel plans to increase headcount in
key areas, including sales, marketing, and service lines, as well as
invest in employee development and training. Additionally, the
investment will allow BVAccel to accelerate its product roadmap
significantly, while building new capabilities to support global
customers, including Amazon, offline sales support, and more. August
Spark founders, Michael Cassidy and Stephen Wall, will join BVAccel's
board of directors as part of the transaction.

August Spark is a New York City-based family office focused on
investments in marketing, technology, and business services. The firm
invests in profitable companies that allow its team to leverage their
expertise in sales and marketing, setting and executing against growth
strategy initiatives, building and supporting a great company culture,
and digital transformations. The acquisition of BVAccel is the first
transaction for the August Spark team.

Petsky Prunier, with a team led by JP Michaud and Greg Staton, served as
the exclusive financial advisor to BVAccel.

"We were immediately impressed with the clear market expertise the
Petsky Prunier team demonstrated in articulating the differentiated
value we had built at BVAccel. The Petsky Prunier team brought a range
of attractive partners to the table, broadening our view as sellers and,
ultimately, allowing us to land with the best partner to accelerate our
growth during the next chapter of BVAccel. I look forward to continuing
our relationship with the Petsky Prunier team in the years to come."

Kyle Widrick, Co-founder, BVAccel

About Petsky Prunier LLC

Petsky Prunier is one of the leading investment banks to the technology,
media, marketing, information, eCommerce, and healthcare industries. Our
firm's merger and acquisition and private placement advisory services
reflect a unique blend of product specialization and industry expertise.
Together with strategic consulting firm Winterberry Group, a Petsky
Prunier company, our organization represents one of the largest
industry-specific advisors providing strategic and transactional
services. We offer global reach supplemented through our partnerships in
China and India. Securities transactions are processed through Petsky
Prunier Securities LLC, a member of FINRA, and an affiliated entity. For
more information, visit

View Comments and Join the Discussion!