Market Overview

Quench Your Hair's Thirst with MONAT's Brand New Advanced Hydrating Hair Care Collection

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MONAT®
Global
(MONAT), a multinational manufacturer and distributor of
premium hair care products, introduces its Advanced Hydrating System
infused with REJUVENIQE S™, a next generation, super activated oil.

Complementing the already popular Double
Action Hydrating Serum
and Heavenly
Hydrating Masque
, Advanced
Hydrating Shampoo
and Advanced
Hydrating Conditioner
round out the collection. Our new Advanced
Hydrating Hair Care Collection is formulated with ground-breaking
ingredients, REJUVENIQE
S
 and PatcH20, for
ultra-hydration.

REJUVENIQE S is an exclusive, proprietary activated oil that
delivers enhanced hydration to the hair and scalp. This clinically
proven ingredient combines the nourishing and revitalizing powers of
REJUVENIQE's 13+ botanical oils and extracts with a patented, activated
oil fraction derived from Olive Oil and Jojoba Seed Extract. These
powerhouse oils act to infuse hair with intense hydration, youthful
resilience and instant luminosity.

PatcH2O is a natural hyaluronic acid-based technology that fights
dehydration and protects against water loss. It helps restore hydration
to your hair while giving it instant luminosity.

Advanced Hydrating Shampoo and Conditioner are an amazing duo
that works together to gently clean, condition and hydrate your hair.
The shampoo gently cleanses hair while instantly hydrating and improving
manageability, bounce and shine. The conditioner, a lightweight formula,
instantly moisturizes dehydrated hair while leaving it feeling and
looking healthier.

MONAT knows and understands that hair cannot perform effectively without
the help of the ideal amount of water and has created this line for
people of all hair types and ages. MONAT Advanced Hydrating Hair Care
Collection keeps hair looking healthier, revitalized, well-hydrated and
better able to resist breakage. MONAT Advanced Hydrating Hair Care
Collection is the ultimate in pure hydration.

"Our customers have expressed a desire for MONAT to offer deeper
hydration, and we've answered them," said Stuart MacMillan, President of
MONAT. "This collection was created specifically for those with hair
that feels lifeless, dry and dull. We know it's a delicate balance
between moisturizing hair but without the pesky weighed-down feeling
that's often associated with these types of products. We are so
impressed with the Advanced Hydrating Collection achieving these types
of results without compromising our focus on safe, naturally based hair
care."

Abiding by MONAT's standards for its hair care products, the Advanced
Hydrating Collection is dermatologist tested, vegan and cruelty-free.
All MONAT formulations use ingredients, in concentrations, that the
Cosmetic Ingredient Review (CIR), the FDA, Health Canada and the
European Commission consider "safe for their intended cosmetic purpose."

Follow MONAT on Instagram,
Twitter,
Facebook,
Pinterest
and YouTube.
Additional information about the company can be found at its website, www.monatglobal.com.

About MONAT Global

MONAT Global is a wholly owned subsidiary of Alcora Corporation, whose
holdings include L'EUDINE Global, an established Direct Selling company
specializing in premium beauty and wellness products throughout the US
and Latin America, and B&R Products, Inc., their research, development
and manufacturing Laboratory subsidiary. All three companies are
headquartered in and around Miami, Florida. MONAT was founded in 2014 to
enter the multi-billion dollar haircare market and provides
groundbreaking opportunities through a novel Social Marketing approach
to Direct Sales. The company offers a unique and exciting business model
and one of the most generous compensation plans in the U.S., Canadian
and U.K. markets.

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