Market Overview

The Prestigious McCarthy Institute Moves to Golden Gate University


At GGU, the McCarthy Institute will continue its world-renown work
jointly at the schools of law and business

Starting in August 2018, the McCarthy
the world's preeminent trademark, consumer behavior, and
branding institute, will be located jointly in the law and business
schools at Golden Gate University in downtown San Francisco.

The McCarthy Institute – named after the world-renowned J. Thomas
McCarthy, author of McCarthy on Trademarks – sits at the nexus of
Intellectual Property law, technology, and business innovation. Over the
past decade, it has strived to develop a better understanding of the way
that culturally transformative business trends shape law and vice-versa.
This unique work aligns perfectly with Golden Gate University's mission
of preparing students for today's merging worlds of business,
technology, and law with both innovative education and practical
training. The McCarthy Institute publishes scholarship, coordinates
workshops, introduces law students with IP leaders, and hosts
conferences that focus on the unique legal issues endemic in modern
digital marketing and brand protection.

"The McCarthy Institute has a proven record of supporting high quality
conferences, teaching, and research into trademark and branding issues,"
said J. Thomas McCarthy, founding director of the McCarthy Institute. "I
look forward to the Institute continuing this important work at Golden
Gate University."

Previously located at the University of San Francisco, the McCarthy
Institute produces cutting-edge scholarship defining the boundaries of
trademarks in a connected world along with empirical research around
consumer perceptions and behaviors. In addition, the McCarthy Institute
offers unique opportunities for mentorship and empowers students to
contribute and network with IP leaders in the Silicon Valley and around
the world.

Situated in the heart of the technology capital of the world, the
McCarthy Institute is at the forefront of innovation and fosters
collaborative relationships between students, IP counsel, inside
counsel, researchers, and technologists. Reflecting this dynamic
mission, GGU has made the institute an interdisciplinary program of
business and law, which is part of the school's innovative vision of the
evolving nature of the business and legal professions in the surrounding
communities of San Francisco and the Silicon Valley.

"We are pleased to be the new home for the prestigious McCarthy
Institute as it will complement and enrich our strong existing programs
in IP, technology and innovation," said GGU President David J Fike. "It
is particularly exciting that the institute will be yet another resource
to help GGU law and business students gain the real-world skills and
connections they need to advance professionally."

The McCarthy Institute sponsors student fellows from both the business
and law school, who assist with research projects and conference
organization. Students that contribute to published research and panel
presentations are publicly recognized as co-authors and contributors,
earning distinct experience and networking opportunities that put them
ahead of their competition. McCarthy Research Fellows enjoy unique
internship and employment opportunities in law firms, corporate legal
departments, and marketing divisions in AmLaw firms and Fortune 1000

"The McCarthy Institute is a wonderful addition to Golden Gate
University," said Marco Iansiti, David Sarnoff Professor of Business
Administration Unit Head, Technology and Operations Management, Harvard
Business School. "It has an established track-record as a focal point
for cutting-edge symposia and empirical research in the areas of
trademarks, branding, measuring consumer perceptions and advertising.
The business world is continuing to see collaboration between business
and legal professionals on multiple levels in many industries. With its
emphasis on interdisciplinary research -- and as a joint center of the
law and business schools at GGU -- the McCarthy Institute will greatly
help prepare students for their careers in tech and beyond."

For more information about the McCarthy Institute at GGU, please visit

Golden Gate University will be hosting the grand opening celebration of
the McCarthy Institute on September 13, 5-7 p.m. Speakers will include:

  • Mary Denison, United States Commissioner of Trademarks, USPTO
  • J. Thomas McCarthy, Founding Director, McCarthy Institute
  • David Franklyn, Executive Director, McCarthy Institute
  • By video: Etienne Sanz De Acedo, CEO, International Trademark
  • David Fike, President of Golden Gate University

About Golden Gate University

Golden Gate University (GGU) is a private, nonprofit university based in
San Francisco that offers a world-class, practical and affordable
education. GGU has been helping adults achieve their professional goals
by providing undergraduate and graduate programs in Accounting, Law,
Taxation, Business and related subjects for more than 115 years. GGU
enrolls 5,000 students and represents 68,000 alumni. Washington
has named Golden Gate University the country's #1 school for
adult education for the past two years.

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