Market Overview

Consumers See a World of Contradictions in Emerging Technologies

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Intel Study Evaluates the Next 50 Years of Tech

NEWS HIGHLIGHTS

  • Consumers see the familiar when they look far into the future. Over 80
    percent report believing that smartphones and PCs will continue to be
    important in 50 years.
  • Consumers are split on whether technology will bring them closer
    together or further apart from friends and family.
  • Consumers have mixed views of artificial intelligence in the future,
    and over one-third don't believe they use AI today.

Americans are excited about the future potential of technology, but 40
percent believe emerging technologies will introduce as many new
problems as solutions in the next 50 years. This finding comes from Intel's
"Next 50" Study
of 1,000 consumers, conducted with research
firm PSB, to determine prevailing perceptions about the future of
technology.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180822005164/en/

Intel Corporation's "Next 50" Study finds that consumers are excited about the future potential of t ...

Intel Corporation's "Next 50" Study finds that consumers are excited about the future potential of technology, but many believe emerging technologies will introduce as many new problems as solutions. (Credit: Intel Corporation)

"Emerging technologies have the potential to transform many aspects of
our everyday life," said Genevieve Bell, director of the 3A Institute,
Florence Violet McKenzie Chair and distinguished professor at the
Australian National University, and a vice president and senior fellow
at Intel. "Studies like this remind us about the diversity of human
experience. When we talk about the future of innovation, we're talking
about a range of ideas, technologies and attitudes that will impact our
lives in important ways."

Most Exciting Technologies of the Future

Even as consumers anticipate new technologies, they remain most excited
about those that are most familiar. The survey revealed that consumers
expect to rely most on smartphones (87 percent) in the future. Consumers
also ranked PCs (84 percent) and smart home technology (84 percent)
among the most important technologies in the next 50 years.

"It's hard to fathom going a day without using a computer or a
smartphone, both of which will undoubtedly continue to evolve along with
other technologies," added Bell. "But newer, emerging technologies like
AI and 5G are abstract, and harder to grasp, likely leading to anxiety
around what they may bring."

Among emerging technologies, consumers reported being the most excited
about those with the potential to improve health, including genomic
medicine (39 percent) and artificial materials for organ or tissue
transplants (26 percent), as well as renewable energy (36 percent).

Parents Excited by AI

Artificial intelligence was especially highly rated by millennials and
parents excited by its potential to assist them in their daily lives:

  • 51 percent of parents expect AI to increase their quality of life by
    enhancing and automating everyday tasks, compared to just 38 percent
    of respondents without kids.
  • Parents are more excited than non-parents over AI's potential to
    assist with human tasks (46 percent versus 39 percent of non-parents)
    and predict their needs (42 percent versus 30 percent of non-parents).

However, many consumers don't recognize the role AI already plays in
their lives. Despite the proliferation of voice assistants, predictive
algorithms and other common AI applications, more than one-third (36
percent) of consumers think they do not own any technologies that use AI.

Anxieties and Opportunities in a World of Connections

While most consumers rely heavily on technology to stay in touch with
friends and family (53 percent), many respondents reported that they
fear people will develop an overdependence on technology and will spend
less time interacting with each other (56 percent).

Further, 37 percent of consumers and 38 percent of tech elites are
concerned people may be isolated from one another when they use
technology.

Despite these anxieties, consumers are still excited by emerging
technologies that could help bring people together and create more time
for connections, such as 5G networks and smart home technology:

  • A significant 61 percent of consumers are somewhat or very excited
    about the potential of speedy 5G communications. Millennials in
    particular are more optimistic about the future of 5G, with 45 percent
    saying it will bring people closer together by helping them to always
    be connected, as opposed to 35 percent for those aged 35 and older.
  • Today, only 18 percent of consumers heavily use technology to manage
    their homes, but 69 percent expect to do so within 50 years.

"The possibilities of technology are boundless, but there's also a clear
responsibility for those creating and developing such innovations,"
continues Bell. "Here at Intel, we're fully committed to the next 50
years and beyond of bringing responsible, life-changing technology to
people around the world."

The "Next 50" Study was sponsored by Intel and developed by PSB. Read
the full report
.

Study Methodology

PSB conducted research on behalf of Intel to explore attitudes and
perceptions of technology today and 50 years from now. To meet these
objectives, PSB conducted an online quantitative study from May 9-20,
2018 among the U.S. general public (n=1000) and U.S. technology elites
(n=102). The U.S. general public were polled to national census data to
ensure a representative sample of the United States. All technology
elites are aged 25 years or older with at least a college education,
have a household income of at least $100,000 and follow news about
technology closely. The margin of error for the general public total
sample is +/- 2.53 percent and larger for subgroups. The margin of error
for the technology elites total sample is +/- 8.12 percent and larger
for subgroups. PSB, a member of Young & Rubicam Group and the WPP
Group, is a global research-based consultancy specializing in messaging
and communications strategy for blue-chip corporate, political and
entertainment clients. For more information, visit www.psbresearch.com

About Intel

Intel (NASDAQ:INTC) expands the boundaries of technology to make the
most amazing experiences possible. Information about Intel can be found
at newsroom.intel.com
and intel.com.

Intel and the Intel logo are trademarks of Intel Corporation in the
United States and other countries.

*Other names and brands may be claimed as the property of others.

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