Market Overview

Consumer Goods & The Retail Sector in China 2018 - 1st Quarter: Featuring Alibaba, Sunin Commerce, China Grand Automotive Services, Shanghai Bailian, and Dashang -


Insights - China Consumer Goods and Retail Sector Report 2018 1st
report has been added to's

China's retail sector continued to grow in the fourth quarter of 2017,
with sales rising 9.9% y/y to RMB 10,308bn. The positive trend was a
result of strong consumption stimulated by rising average income levels,
and ongoing supply side reform.

However, the growth was weaker than that in both the third and the
second quarters of 2017, when it had been reported at 10.3% and 10.8%
y/y, respectively. The slowdown is generally believed to have been a
result of tightening financial conditions in the second half of 2017.

Average disposable income per capita rose to RMB 6,310, up by 8.4% y/y
in Q4 2017, while the average consumption spending per capita was RMB
4,965, up by 5.7% y/y.

China's retail sector experienced increasing integration of online and
offline businesses - an implementation of the New Retail model. Online
operators continued to diversify into the offline retail segment by
increasing their stakes in physical stores through mergers and

Internet sales rose another 28.5% y/y in the fourth quarter, reaching
RMB 1,798bn. This performance was seriously impacted by China's Singles
Day shopping festival on November 11, which generated RMB 168bn in
online sales and accounted for 5% of the country's total retail sales of
consumer goods in October.

At the same time, brick-and-mortar retailers began to recover from the
hard times that they had gone through due to booming e-commerce and a
period of numerous closures. Traditional retailers focused on upgrading
their operation model by establishing online retail channels and
innovative, technology-enhanced retail solutions.

Companies Featured

  • Alibaba Group
  • Sunin Commerce Group
  • China Grand Automotive Services
  • Shanghai Bailian Group
  • Dashang Group

Key Topics Covered

1 Executive Summary

2 Sector in Focus

3 Competitive Landscape

4 Companies in Focus

5 Regulatory Environment

6 Traditional Retail

7 E-Commerce

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