Market Overview

Coca-Cola Beverages Florida Receives Minority Business Enterprise Certification

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Coca-Cola Beverages Florida, LLC (Coke Florida), a family-owned,
independent Coca-Cola bottler, announced today that it has been
certified as a Minority Business Enterprise (MBE) by the National
Minority Supplier Development Council (NMSDC). The company will be
actively engaged with the Florida State Minority Supplier Development
Council (FSMSDC), the local NMSDC affiliate.

"We are excited to be certified as a Minority Business Enterprise (MBE)
because it will immediately help our existing customer partners meet
their supplier diversity commitments and goals," said Troy Taylor,
Chairman and Chief Executive Officer of Coke Florida. "Beyond that, the
certification gives us a unique competitive advantage as we seek to grow
and expand our business with new and existing companies, healthcare
organizations, business co-operatives, government entities, sports and
entertainment venues, and colleges and universities. Ultimately, we look
forward to using our MBE certification to help us grow and expand our
business throughout the Sunshine State."

The FSMSDC "is proud to have a company the size of Coca-Cola Beverages
Florida as a certified MBE," said Beatrice Louissaint, the FSMSDC's
President and CEO. "We look forward to working with the company to meet
its supplier diversity goals and to help them continue to expand."

The NMSDC is one of the country's leading corporate membership
organizations. Its mission is to advance business opportunities for
certified minority business enterprises and connect them to corporate
members. The intent of the MBE certification and supplier diversity
programs is to support the growth of minority-owned businesses and fuel
job creation.

About Coca-Cola Beverages Florida, LLC

Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned,
independent Coca-Cola bottler. Coke Florida's exclusive territory covers
over 18 million consumers across 47 Florida counties, and includes the
major metropolitan markets of Jacksonville, Miami, Orlando and Tampa.
Coke Florida manufactures, sells and distributes over 600 products of
The Coca-Cola Company and other partner companies. Coke Florida is the
third-largest privately-held, and the sixth-largest independent, bottler
of Coca-Cola products in the United States. The company is also one of
America's largest black-owned businesses. Coke Florida was founded in
2015 and is headquartered in Tampa, Florida. For more information,
please visit
cocacolaflorida.com.

About FSMSDC

The Florida State Minority Supplier Development Council (FSMSDC) is a
non-profit organization dedicated to advancing access and growth for
minority businesses in Florida. The organization's goal is to increase
purchasing from minority businesses by government entities and
corporations, while increasing the operating capacity of minority
businesses through hands-on business assistance, training and access to
technology and capital resources. Founded in 1975, the FSMSDC is one of
23 regional councils affiliated with the National Minority Supplier
Development Council (NMSDC). The FSMSDC acts as a liaison between
corporate America and certified Minority Business Enterprises in the
state of Florida. For more information, please visit fsmsdc.org.

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