Market Overview

AdTheorent Wins Gold and Silver in Best in Biz Awards 2018 International

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AdTheorent,
Inc
., a machine learning platform for advertising, has been named
the gold winner in "Most Innovative Product of the Year" and sliver in
"Product Line of the Year" in Best in Biz Awards 2018 International, the
only independent global business awards program judged each year by
prominent editors and reporters from top-tier publications from around
the world.

The immense volume of data available to marketers today provides both an
opportunity and a challenge. AdTheorent maximizes the opportunity by
using advanced machine learning technology to collect, organize, and
analyze data to drive impactful advertising campaigns for marketers.
AdTheorent's industry-leading machine learning platform powers its
custom predictive targeting, geo-intelligence, proprietary relationship
graph and technology-first creative division, Studio A\T. This product
suite allows advertisers to drive campaign performance with their ideal
consumers, with the optimal creative experience, at scale.

"AdTheorent's Machine Learning Platform evaluates 1MM advertising
impressions per second, constantly scoring impression opportunities and
serving ads only to those impressions most likely to drive an
advertiser's unique campaign KPI," said James Lawson, Chief Operating
Officer at AdTheorent. "We deliver industry-leading performance for our
brand and agency clients and we are thrilled to be recognized with two
Best in Biz awards."

Close to 300 public and private companies from all sectors of the global
economy and more than 35 countries competed in Best in Biz Awards' 6th
annual International program. Best in Biz Awards 2018 International
honors were once again presented in a range of categories, including
Fastest-Growing Company of the Year, Most Innovative Company of the
Year, Support Department of the Year, Executive of the Year, Most
Innovative Product, Enterprise Product and CSR Campaign of the Year.

Winners in the 6th annual program were determined based on scoring from
an independent panel of judges hailing from a wide spectrum of top-tier
publications and media outlets and from 12 countries. Each year, only
editors, writers and contributors to business, consumer, financial,
trade and technology publications, as well as broadcast outlets and
analyst firms, are invited to serve as judges in Best in Biz Awards. The
program's uniqueness stems, in part, from this distinct composition of
its judging panels, allowing it to best leverage the judges'
unparalleled expertise, experience and objectivity to determine award
winners.

About AdTheorent®

AdTheorent is a machine learning-powered predictive advertising company,
utilizing machine learning and advanced analytics to connect advertisers
with their optimal audiences, at scale. AdTheorent's Data Science team
leverages an award-winning machine learning platform connected to a
Cross-Environment Map consisting of 600MM devices across 90MM US
households. AdTheorent's platform combines millions of data attributes
into custom models to drive campaign results, far outperforming industry
standards, to predict and identify users most likely to engage with an
advertiser's message. AdTheorent's Studio A\T creative organization
helps advertisers develop the most effective creative assets, content
and technology solutions to engage with audiences. For more information,
please visit adtheorent.com.

About Best in Biz Awards

Since 2011, Best in Biz Awards, Inc. has made its mark as the only
independent business awards program judged each year by a who's who of
prominent reporters and editors from top-tier publications from North
America and around the world. Best in Biz Awards honors are conferred in
two separate programs: North America and International, and in 70
categories, including company, team, executive, product, and CSR, media,
PR and other categories. For more information about the International
program, see: http://intl.bestinbizawards.com.

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