Market Overview

AIG Finds that 56 Percent of Life Insurance Owners are Optimists


Also, only 53 percent of U.S. adults ages 21-64 own life insurance

New consumer research insights from American International Group, Inc.
(NYSE:AIG) reveal that 56 percent of life insurance owners are
optimists, while only 48 percent of people who don't have life insurance
are optimists. AIG also found that only 53 percent of U.S. consumers
ages 21-64 own life insurance.

For purposes of the research, optimists were identified by their level
of agreement with a battery of statements such as "In uncertain times, I
usually expect the best," "I'm always optimistic about my future," and
"Overall, I expect more good things to happen to me than bad."

"We're continuing to assess consumer mindsets, behaviors and needs, and
respond with products designed to help people facilitate financially
fulfilling futures," said Rod Rishel, Chief Executive Officer, Life
Insurance, AIG. "With September being Life Insurance Awareness Month,
now is a perfect time for financial professionals to educate their
clients about key protection and retirement planning solutions for
themselves and their loved ones."

The AIG research also revealed that participants in group retirement
plans, such as 401(k) and pension plans, are the most likely U.S.
consumers to own life insurance. AIG found that 69 percent of
participants in group retirement plans also own life insurance,
while only 44 percent of non-participants own life insurance.

Additionally, AIG found that:

  • Among consumers who do not participate in a group retirement plan,
    those who own an individual retirement plan, such as an IRA, are most
    likely to own life insurance. Of these consumers with individual
    retirement plans, 64 percent also own life insurance, while only 37
    percent of consumers who do not own individual retirement plans own
    life insurance.
  • Life insurance owners are older and more affluent than non-owners. The
    median age of life insurance owners is 43, versus 39 for non-owners,
    and the median annual income of life insurance owners is $88,000,
    versus $70,000 for non-owners.
  • Also, life insurance owners are more likely than non-owners to work
    full time (71 percent versus 60 percent), be homeowners (76 percent
    versus 64 percent) and be married (64 percent versus 53 percent).

"The implication is that younger, less affluent consumers are
underserved when it comes to life insurance," Rishel said. "However,
affordable solutions, such as customizable term life insurance products,
are available through AIG to help meet the needs of the underinsured,
whether or not they participate in a formal retirement plan."

Additionally, the solutions available through AIG's domestic life
insurers, such as index universal life (IUL) insurance and other
permanent life insurance products, may be the right choice for many
consumers. IUL insurance products, for example, offer death benefit
protection, opportunities for cash accumulation, supplemental income in
retirement and a measure of protection against market downturns.

The AIG research was conducted online with more than 8,100 U.S. adults,
ages 21-64, in the third and fourth quarters of 2017.

For more information on AIG, visit

Policies issued by American General Life Insurance Company (AGL),
Houston, Texas, except in New York, where issued by The United States
Life Insurance Company in the City of New York (US Life). Issuing
companies AGL and US Life are responsible for financial obligations of
insurance products and are members of American International Group, Inc.
(AIG). Guarantees are backed by the claims-paying ability of the issuing
insurance company. Products may not be available in all states and
product features may vary by state. Please refer to your policy.

Respondents for this survey were selected from among those who have
volunteered to participate in online surveys and polls. The data have
been weighted to reflect the demographic composition of the adult U.S.
public, and then filtered to household insurance decision-makers. As the
sample is based on those who initially self-selected for participation
in the panel rather than a probability sample, no estimates of sampling
error can be calculated. All sample surveys and polls may be subject to
multiple sources of error, including, but not limited to sampling error,
coverage error, and measurement error.

AIG's Life business is a part of the company's Life & Retirement
division, which brings together a broad portfolio of retirement, life
insurance and institutional products offered through an extensive,
multichannel distribution network. With its customer-focused service,
breadth of product expertise, deep distribution relationships – and
world-class team of talented employees who are passionate about what
they do – Life & Retirement is well positioned to meet today's and
tomorrow's growing needs.

American International Group, Inc. (AIG) is a leading global insurance
organization. Founded in 1919, today AIG member companies provide a wide
range of property casualty insurance, life insurance, retirement
products, and other financial services to customers in more than 80
countries and jurisdictions. These diverse offerings include products
and services that help businesses and individuals protect their assets,
manage risks and provide for retirement security. AIG common stock is
listed on the New York Stock Exchange and the Tokyo Stock Exchange.

Additional information about AIG can be found at
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These references with additional information about AIG have been
provided as a convenience, and the information contained on such
websites is not incorporated by reference into this press release.

AIG is the marketing name for the worldwide property-casualty, life and
retirement, and general insurance operations of American International
Group, Inc. For additional information, please visit our website at
All products and services are written or provided by subsidiaries or
affiliates of American International Group, Inc. Products or services
may not be available in all countries, and coverage is subject to actual
policy language. Non-insurance products and services may be provided by
independent third parties. Certain property-casualty coverages may be
provided by a surplus lines insurer. Surplus lines insurers do not
generally participate in state guaranty funds and insureds are therefore
not protected by such funds.

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