Market Overview

Vendavo® PricePoint™ Delivers Next Generation of Intelligent Dynamic Pricing


New cloud-based dynamic price management solution supports growing
B2B Ecommerce requirements

As many B2B organizations struggle to price tens of thousands of
products according to changing market conditions and customer value
perceptions, Vendavo,
a leading provider of commercial excellence solutions, today announced
the launch of Vendavo
to ensure dynamic pricing is seamlessly operationalized
across lines of business, products, customers, regions and channels.

Vendavo PricePoint is a cloud-based, centralized price management
solution whereby pricing is managed by segment, optimized in real time
with dynamic local market factors and competitive intelligence and
supported by a user-defined pricing intelligence analytics dashboard
that enables fast decision-making. The dynamic pricing platform clearly
identifies unique areas of margin optimization for enhanced enterprise
profitability and provides B2B organizations with the intelligence and
velocity required for profitable B2B Ecommerce initiatives.

"Maintaining up-to-date global pricing and actually operationalizing
those strategies is hard work for every pricing and product team," said
Alex Hoff, Vice President Product Management, Vendavo. "The task
complexity and constantly changing market conditions keep many of us up
at night. But when you consider the substantial profitability
improvements the right price delivers, it's critically important."

Intelligent pricing software is now a necessary component of any
strategic profitability as the traditional reliance on spreadsheets for
these tasks is a barrier to improvement and entry into B2B Ecommerce.
According to a Ventana Research report, 73 percent of companies use
spreadsheets for sales-related analytics even though 63 percent say the
spreadsheets make managing analytics difficult and just 25 percent
describe them as accurate and timely.

"Vendavo PricePoint is a complete price management solution that manages
everything from global to local prices lists, transfer prices and
deal-specific pricing guidance that takes into account incentives,
discounts, terms and more," Hoff said. "It's also a simple platform to

Vendavo PricePoint is simple to install and set up with the Ready2Go
rapid implementation. The system can be activated in 2 hours, configured
with industry best-practice templates in 2 weeks and fully integrated
with other enterprise systems such as CRM, ERP, and Ecommerce platforms
in 2 months. Vendavo PricePoint is also ISO/IEC 27001 certified and has
Service Organization Control (SOC) 1 and SOC 2, type 2 certified

To learn more, register for the webcast: Intelligent
Pricing Delivered: Introducing Vendavo PricePoint

About Vendavo

Vendavo powers the shift to digital business for the world's most
demanding B2B companies, unlocking value, growing margin and
accelerating revenue. With the Vendavo Commercial Excellence platform,
companies develop dynamic customer insights and optimal pricing
strategies that maximize margin, boost sales effectiveness and improve
customer experience. With an annual margin improvement totaling more
than $2.5 billion across companies in chemicals, distribution, high-tech
and manufacturing, Vendavo delivers cutting-edge analytics and deep
industry expertise that help companies stay one step ahead. Vendavo is
headquartered in Denver, CO and has offices around the globe. Learn more

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