Market Overview

NetBase Named a Leader in Social Listening Platforms Report by Independent Research Firm

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Global Enterprise Social Analytics Provider Rated Among the Leaders
in Rapidly Growing Social Media Analytics Market

NetBase,
a global leader in enterprise social analytics, today announced it was
named a leader in The Forrester Wave™: Social Listening Platforms, Q3
2018 report. NetBase received the second highest score in the Strategy
category, the top score in the integration criterion and among the
highest in the data quality and reporting criteria. To view the full
report, please visit NetBase.com/AR-2018-ForresterWave.

In the report, Forrester states, "NetBase delivers holistic social
listening and voice-of-the-customer (VoC) analysis. This vendor combines
social data with non-social customer data (e.g., surveys, focus groups,
and ratings and reviews) through its collection of NetBase Instant
Search, NetBase Pro, NetBase Enterprise, and voice-of-the-customer
products."

The report notes how "NetBase aims to empower users of all
sophistication levels by enabling easy queries using only keywords,
handles, or hashtags, with no Boolean operators required." The company
was recognized for "A myriad of dashboard visualizations and
customizations facilitate viewing social data alongside other customer
data…," and noted that "Client references praise NetBase's data
quality..."

"NetBase's continued leadership role in the Social Listening Platform
market reflects our commitment to providing customers with insightful,
actionable analytics that can be used to inform business decisions,
drive revenue, manage risk and improve customer retention," said Paige
Leidig, CMO of NetBase. "We are honored to be recognized as a leader by
Forrester and its insightful analysts for, in our opinion, the strong
performance of our platform and the positive feedback from our valued
customers. We will continue to develop new innovations in social
listening technology for our customers and grow the list of global
brands and agencies that rely on our platform for critical analytics and
insight."

The Forrester Wave™: Social Listening Platforms, Q3 2018 report utilizes
a 40-criteria evaluation of social listening platforms and selected the
10 most significant vendors to participate. The report finds that "users
across the enterprise want social insights. The social listening
platforms market is growing as more companies adopt social intelligence
to quickly address consumer insights challenges. B2C marketing pros and
peers across the enterprise increasingly turn to social listening
providers for competitive intelligence, trend tracking, and brand
protection."

About NetBase
NetBase is the award-winning social analytics
platform that global companies use to run brands, build businesses and
connect with consumers every second. Its platform processes millions of
social media posts daily for actionable business insights for marketing,
research, customer service, sales, PR and product innovation. NetBase is
a trusted partner to American Airlines, Arby's, Coca-Cola,
Ogilvy, T-Mobile, Universal Music Group, Walmart
and YUM! Brands. Learn more at www.netbase.com
or @NetBase.

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