Market Overview

OpenX Wins Best Programmatic Marketing Platform Award in 2018 MarTech Breakthrough Awards Program


Company recognized for commitment to quality; technical and product

OpenX, the world's leading independent advertising technology provider,
today announced that it has been honored with the "Best Programmatic
Marketing Platform" award by MarTech Breakthrough, an independent
organization that recognizes the top companies, technologies and
products in the global marketing technology industry today.

The mission of the MarTech Breakthrough Awards is to honor excellence
and recognize the innovation, hard work and success in a range of
marketing, sales and advertising technology-related categories. This
year's program attracted more than 2,000 nominations from over 12
different countries throughout the world.

The judges for the MarTech Breakthrough award called out OpenX's
commitment to quality, and the continued effort the company has made to
improve the larger programmatic ecosystem, bringing more brand marketers
into the space. OpenX was also recognized for the company's massive
mobile growth, and the successful transition into being a mobile-first
company, with both revenue and volume on mobile surpassing desktop in
the past 12 months.

"For more than a decade OpenX has been at the forefront of the digital
advertising and ad-tech industry, and they continue to lead, innovate
and stand out in the increasingly crowded digital advertising market,"
said James Johnson, Managing Director at MarTech Breakthrough. "With
their unrivaled commitment to investing in quality, both in terms of
product and technical innovation, as well as their commitment to
building a fraud-free and transparent marketplace for buyers and
sellers, OpenX was the standout winner for this year's best programmatic
marketing platform globally. As they continue to innovate into new
segments like mobile app, CTV and video, it was clear to our judges that
OpenX has set the industry benchmark for others to follow. We
congratulate them on their well-deserved 2018 MarTech Breakthrough

"2018 marked the 10-year anniversary of OpenX, and through all of the
change and evolution that has occurred in the ecosystem, we have grown
our leadership position through a steadfast commitment to our founding
principles. We executed the first real-time bidding platform, invented
header bidding, innovated in mobile to become a majority mobile company,
launched significant product innovations in video, including the world's
first programmatic opt-in video exchange, and we are turning the engine
we have built, an engine that has grown every year for the past 10
years, and has been profitable for the past four, on to new markets like
CTV and OTT," said Jason Fairchild, co-founder of OpenX. "It is
gratifying to see our team recognized for their incredible passion and
hard work."

For more info about OpenX, visit:

About OpenX

OpenX powers highly relevant advertising at global scale, delivering
quality and value to brands, publishers and consumers across every type
of connected screen and ad format. The company's leading technology
aggregates, curates and values consumer interest in real time on one of
the world's largest and highest quality ad exchanges to ensure marketers
reach exactly the audience they want. OpenX serves more than 30,000 of
the world's most recognized brands, more than 1,200 publishers and more
than 2,000 premium mobile apps.

About MarTech Breakthrough

Part of the Tech Breakthrough Awards organization, the MarTech
Breakthrough Awards program is devoted to honoring excellence in
marketing, ad and sales technology companies, products and people. The
MarTech Breakthrough Awards provide a platform for public recognition
around the achievements of breakthrough marketing technology companies
and products in categories including marketing automation, AdTech,
SalesTech, marketing analytics, CRM, content and social marketing,
website, SEM, mobile marketing and more. For more information, visit

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