Market Overview

Decibel Wins Martech Breakthrough Award

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Digital Experience Intelligence Platform Honored for Best Interactive
Data Analytics Solution

Decibel,
the leader in digital experience intelligence innovation, has won the Martech
Breakthrough Award
for Best Interactive Data Analytics Solution.
Decibel's Digital Experience Intelligence platform uniquely quantifies
what has long been treated as only a qualitative experience and offers
insight into the digital customer experience unlike any other solution
on the market.

The Martech Breakthrough Awards program recognizes the creativity, hard
work and successes of companies and technologies in the fields of
marketing, sales and ad tech. The competition was fierce with more than
2,000 nominations from global organizations; winners from other
categories including Adobe, Salesforce and Hubspot.

Decibel's platform processes and analyzes every customer interaction on
a website or app with metrics designed to help marketers quickly
understand and fix the online customer experience. Companies like
British Airways and Lego leverage the platform, enriched by machine
learning, to measure mouse movements, or digital body language – which
can indicate frustrations, confusion or engagement. Surfacing this
insight helps quickly identify the "why" behind user behavior and
enables brands to better connect with their customers. Decibel's go-to
universal metric for measuring these digital experiences, the Digital
Experience Score (DXS®), automatically rates the quality of
user experiences so that organizations can pinpoint problem areas and
improve upon them.

"Brands have become keen to the fact that to retain customers and see
better business results, they need to provide an exceptional customer
experience – both offline and online," said Ben Harris, CEO and
co-founder, Decibel. "Winning a Martech Breakthrough Award validates our
technology's work toward achieving our mission to help brands deliver
seamless experiences on their websites and apps. I'm proud of our
rapidly-growing team for our technology innovation and dedication to
customer service."

This honor comes on the heels of other recent, high profile recognitions
for Decibel, including being listed on Gartner Inc.'s Cool
Vendors in Personalization
report and the Red
Herring Top 100 Europe Award
. Visit Decibel's website
for more information and to learn more about how
to join
the fast-growing company in Europe and the U.S.

About Decibel
Decibel provides real-time intelligence that
enables businesses to measure and improve online customer experiences –
at scale.

Pioneering the world's first technology designed specifically to
quantify experiences, Decibel's Digital Experience Intelligence platform
captures unique experience data, enriched by machine learning, to reveal
digital body language, understand user state of mind and pinpoint
problem areas on your website, web applications and native apps.

Our go-to, universal metric for measuring experiences online, the
Digital Experience Score (DXS®) automatically rates the
quality of experiences and can be segmented across your entire digital
offering and audience for immediate insight into where the biggest wins
lie. This intelligence powers best-in-class forensic tools that allow
digital teams to investigate exactly how and where to optimize for
better experiences. Built on a flexible, fast, open API, Decibel makes
it easy to integrate and export smart experience data to enrich your
entire stack or model in-house.

The world's largest companies including Lego, General Motors, British
Airways and AllState Insurance use Decibel to discover opportunities to
transform digital experience, drive brand loyalty and grow their
businesses. Find out more at www.decibelinsight.com.

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