Market Overview

Nylabone Launches New Branding for Natural Healthy Edibles® Dog Chew Treats


Nylabone, maker of innovative dog chew treats, dental solutions, and
chew toys and the leader in safe, healthy chewing since 1955, unveiled a
brand-new design to represent our line of natural, limited-ingredient
Healthy Edibles® Chew Treats.

Launching with this design are our new "nutty-licious" Healthy Edibles®
Chew Treats that feature a scrumptious, allergen-free peanut butter

Made with only the finest natural ingredients, Healthy Edibles®
Chew Treats are a wholesome, long-lasting reward for dogs of all sizes.
Proudly made in the USA and highly digestible, these edible treats come
in other natural flavors that dogs love, including chicken, roast beef,
and bacon.

Healthy Edibles® Puppy Chew Treats are formulated with DHA
and omega-3 to support essential brain and eye development in growing
puppies, with wholesome flavors like turkey and sweet potato or lamb and
apple. Healthy Edibles® WILD Chew Treats bring out the call
of the wild in every dog, providing real meat flavors inspired by nature
like bison, venison, and turkey.

"The modernized look and feel of Healthy Edibles® treats
conveys our steadfast commitment to creating healthy, natural products
that consumers can confidently give to their companions," says Nylabone
President/CEO Glen Axelrod. "Our goal is to enrich the bond that
we share with our pets with high-quality products, and the new artwork
reflects that intention."

Grant Adkins, Nylabone Senior Vice President of Marketing,
adds, "The new design provides consumers with a consistent, recognizable
look. We incorporated the classic elements of our prior packaging so
consumers can easily recognize the Healthy Edibles® products
their dogs know and love, but made overall updates to contemporize the

About Nylabone®

Nylabone, the leader in safe, healthy chewing since 1955, crafts the
highest-quality chew toys, best chew treats, and most innovative dental
solutions in the world. A family-operated company, Nylabone has a
history of helping pet parents take the best possible care of their
dogs. We are committed to developing the very best solutions for
destructive chewing, separation anxiety, dental health, and more,
helping dogs live fuller, happier lives. Recommended by veterinarians,
Nylabone® products encourage a positive relationship between
humans and their furry best friends. To put it simply, Nylabone Chews

For more information, visit us at

Nylabone, Nylabone with design, Healthy Edibles, Nylabone Chews Best and
TFH with design are trademarks of T.F.H. Publications, Inc.

Nylabone is a subsidiary of California-based Central Garden & Pet
Corporation (NASDAQ:CENT) and includes Nylabone® Products:
The Leader in Responsible Animal Care for Over 50 Years.

About Central Garden & Pet

Central Garden & Pet Company is a leading innovator, producer and
distributor of branded and private label products for the lawn & garden
and pet supplies markets. Committed to new product innovation, our
products are sold to specialty independent and mass retailers.
Participating categories in Lawn & Garden include: Grass seed and the
brands PENNINGTON®, and THE REBELS®; wild bird
feed and the brand PENNINGTON®; weed and insect control and
the brands AMDRO®, SEVIN®, and OVER-N-OUT®;
fertilizer and the brands PENNINGTON® and IRONITE®;
live plants from BELL NURSERY; and decorative outdoor patio products
under the PENNINGTON® brand. We also provide a host of other
regional and application-specific garden brands and supplies.
Participating categories in Pet include: Animal health and the brands
HEALTH and VITAFLEX®; aquatics and reptile and
and ZILLA®; bird & small animal and the brands KAYTEE®,
Forti-Diet® and CRITTER TRAIL®; and dog & cat and
the brands TFH, NYLABONE®, FOUR PAWS®,
IMS®, CADET®, DMC, K&H Pet Products,
PINNACLE® and AVODERM®. We also provide a host of
other application-specific pet brands and supplies. Central Garden & Pet
Company is based in Walnut Creek, California, and has approximately
5,000 employees, primarily in North America. For additional information
on Central Garden & Pet Company, including access to the Company's SEC
filings, please visit the Company's website at

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