Market Overview

Static Control Launches Multilingual Websites with MotionPoint to Support Global Growth


Global Imaging Solutions Provider Aims to Bring Greater Value to
Multilingual Marketing

a leader in technology and services for website translation,
localization and optimization, announced today that Static
has launched its website in eight new languages using
MotionPoint's solution. These multilingual sites will help Static
Control, the leader in providing quality ink jet and laser cartridges to
the imaging aftermarket, better serve global customers and expand into
new markets.

Static Control selected MotionPoint's fully turn-key website
localization solution to translate, deploy and operate Spanish, French,
German, Portuguese, Italian, Polish, Russian and Turkish versions of its
site. With more than 25 international offices, Static Control knew these
websites would help advance the company's competitive position and
contribute to its overall success and growth.

"Companies that assume English is the only language of global business
are ignoring a major growth opportunity," said Erwin Pijpers, senior
vice president of global sales of Static Control. "MotionPoint gave us
an easy solution to quickly launch and successfully manage multilingual
websites, opening up a whole new world of opportunities for our company
– literally."

For the past two years, Static Control has shifted its business model to
serve a broader customer base. It has evolved from selling toner and ink
cartridge components exclusively to remanufacturers, and now sells toner
and ink jet cartridges to dealers and retailers, too. As a result, it
needed to reach new global customers who were unaware of its 30-year
history as the component leader.

Adding these new sites ensures Static Control can efficiently and
effectively reach international customers in their preferred languages
to build awareness, provide better customer service and maximize
potential market share.

"Many B2B businesses have been slow to transform their digital
experiences," said Craig Witt, executive vice president at MotionPoint.
"Static Control's commitment to the unique needs of its customers,
prospects and partners positions it to build stronger, more trusting
relationships all over the world."

Communicating in locally preferred languages also enables Static
Control's global customers to have a better understanding of the
company's products, technical specifications and unique industry

Further, Static Control doesn't have to dedicate expensive in-house
resources to translate its online content. With MotionPoint's solution,
employees can continually focus on providing top-notch customer service
and retaining customer business.

"Before MotionPoint, finding a solution that was sustainable and easily
adaptable to our growing needs was difficult," explained Pijpers. "No
other company could deliver such a complete solution that practically
automates the translation of our website. The level of accessibility and
quick turnaround truly makes MotionPoint feel like an extension of our

For information about MotionPoint, visit

About MotionPoint
MotionPoint solves the operational
complexity and cost of website localization. The company's technology
and turn-key solution are built to translate, deploy, and operate
multilingual websites, optimizing the customer experience across
channels. MotionPoint is headquartered in Coconut Creek, Fla. To learn
about MotionPoint, please visit

About Static Control Components
For 30 years, Static Control
has developed and manufactured the toner, microchips and components that
go inside of printer cartridges from its world headquarters in Sanford,
North Carolina, USA. Building upon its reputation as the technology and
quality leader of aftermarket imaging systems, Static Control brings new
levels of reliability to the industry through its finished ink jet and
laser cartridge offerings. To learn about Static Control, visit

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