Market Overview

Champion® Athleticwear Debuts New Retail Store in New York City


The iconic brand selects SoHo's retail corridor as its new home for
second retail venture in the U.S.

Champion Athleticwear, makers of authentic athletic apparel since 1919,
is continuing to expand its retail footprint with a second U.S. retail
specialty store opening in New York City, at 434 Broadway.

Originally founded in Rochester, N.Y., Champion selected Manhattan
because of its global reputation as one of the world's top shopping
destinations. The SoHo neighborhood, in particular, embodies a sphere of
significant influence within fashion, art, sports and entertainment. At
the store's grand opening on Saturday, August 25, the first 500
customers to shop will receive a limited-edition canvas tote bag with
exclusive art designed by Andre Trenier, a local Bronx artist. The 4,900
square-foot store will feature onsite customization, which now includes
embroidery and patches, allowing shoppers to design one-of-a-kind
Champion garments made on-demand and tailored to their specific

"In today's retail landscape, it's vital to create a direct connection
with our consumers," said Susan Hennike, President Champion
Athleticwear. "With the brand's 100-year anniversary approaching, being
able to celebrate Champion's rich history while providing a seamless
customer experience makes this the right time and place for Champion to
continue expanding our retail presence. Our New York store will have the
most comprehensive assortment of Champion product assembled anywhere in
the U.S., making it the ultimate destination for our shoppers."

In addition to customization, there will be specialized product
assortments available only in the SoHo store, including the ongoing
collaboration with designer Todd Snyder and both the European and
Japanese collections. Regional collections, inspired by the New York
City area in which the store resides, and exclusive styles, colors and
partnerships with local artists such as Andre Trenier will be available.
With Champion's step back into footwear this year, a dedicated wall of
sneakers will feature items from its new fall 2018 product line. Ranging
in materials from suede, leather and knit, the retro-inspired joggers
are perfect for consumers looking to shop classic footwear pieces.

"The store will showcase not only our signature franchise, Reverse
Weave®, but also celebrate Champion's unique heritage as an innovator
and pioneer in iconic athleticwear products," said David Robertson,
Director Champion Brand Marketing. "Establishing this touchpoint in New
York creates an opportunity to engage with our consumers, share our
company's strong heritage, and ultimately bring the brand to life and
show what it means to be a champion."

In conjunction with the launch, the store will celebrate the 80th
anniversary of the brand's iconic Reverse Weave® sweatshirts and hoodie.
Five vintage Reverse Weave® items, the brand's signature franchise, will
be displayed throughout the store. To continue the celebrations, a
limited-edition anniversary style will be available exclusively at the
store in fall 2018. The retail space will display archived pieces of
historical significance for the very first time in a permanent vault,
allowing Champion fans to better experience the brand's rich history
while in store. Archived pieces include a football jersey, Dream Team
jersey, collegiate jacket, an early sweater and a t-shirt.

Through a combination of new and vintage imagery, product displays and
merchandising, the store's design provides a perfect backdrop to bring
its heritage to life. Key materials used throughout the store provide a
sports-inspired arena for customers to utilize, including actual
bleachers for a functional seating option and recycled basketball courts
reimagined as display fixtures.

Situated in Lower Manhattan, the store creates a space for shoppers to
visit when looking for classic styles, every day staples or bold
designs, all curated and merchandised by Champion for a unique

To learn more, visit
and follow on Instagram @champion_nyc,
and Facebook.

About Champion®

Since 1919, Champion Athleticwear has offered a full line of innovative
athletic apparel for men and women including activewear, sweats, tees,
sports bras, team uniforms and accessories. Champion uses innovative
design and state-of-the-art product testing to ensure uncompromised
quality and innovative apparel for our consumers. Champion Athleticwear
can be purchased at department stores, sporting goods, specialty
retailers, and at
For more information, please contact us at 1-800-315-0563 or at,
follow us on Twitter @Championusa
or on Instagram @Champion.
Champion is a brand of Hanesbrands Inc. (NYSE:HBI).

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